ADT Care vs Freedom Medical Alarms:Which is more popular in New Zealand?
In October 2026, ADT Care had more branded searches than Freedom Medical Alarms among monitored medical alarm providers in New Zealand. ADT Care had about 330 branded searches, while Freedom Medical Alarms had 290. ADT Care made up 8.1% of all monitored medical alarm provider searches we track, and Freedom Medical Alarms accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about monitored medical alarm providers, Freedom Medical Alarms appeared in all five answers and ADT Care in one. Freedom Medical Alarms was mentioned before ADT Care in four out of five answers.
Who do people search for more?
ADT Care, about 14% more searches than Freedom Medical Alarms
Who does AI mention more?
Freedom Medical Alarms, mentioned in every answer we collected
Who does AI recommend more?
Freedom Medical Alarms, named ahead of ADT Care in 4 of 5 answers
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Top monitored medical alarm providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Freedom Medical Alarms appeared in all five answers. ADT Care was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Freedom Medical Alarms was listed before ADT Care in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Freedom Medical Alarms5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
St John Medical Alarms4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
VitalCALL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- ADT Care1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about monitored medical alarm providers
5 answers
Asked ChatGPT
“Which monitored medical alarm provider should I use in New Zealand?”
Asked ChatGPT
“What are the best monitored medical alarm providers in New Zealand?”
Asked ChatGPT
“What's the best monitored medical alarm provider in New Zealand for an elderly parent?”
Searched Google, AI Overview
“personal alarm nz”
Searched Google, AI Overview
“medical alarm providers”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ADT Care or Freedom Medical Alarms more popular in search?
This chart shows how often people search Google for ADT Care and Freedom Medical Alarms by name. Each line represents a brand's share of searches for all four monitored medical alarm providers we track, month by month, from searches in New Zealand.
Share of searches by month for ADT Care, Freedom Medical Alarms. The figures are in the table below the chart.
View monthly share of searches table
| Month | St John Medical Alarms | ADT Care | Freedom Medical Alarms | VitalCALL |
|---|---|---|---|---|
| Nov 2025 | 77.8% | 10% | 9.7% | 2.5% |
| Dec 2025 | 76.6% | 9.9% | 10.5% | 3% |
| Jan 2026 | 79.3% | 8.2% | 10.2% | 2.3% |
| Feb 2026 | 79.4% | 9.5% | 8.9% | 2.3% |
| Mar 2026 | 79.8% | 10.2% | 7.8% | 2.2% |
| Apr 2026 | 79.6% | 9.3% | 9% | 2.1% |
| May 2026 | 81.8% | 8.7% | 7.7% | 1.8% |
| Jun 2026 | 81.6% | 7% | 9.3% | 2.1% |
| Jul 2026 | 79% | 11% | 7.9% | 2.1% |
| Aug 2026 | 80.3% | 9.4% | 7.9% | 2.4% |
| Sep 2026 | 80.1% | 7.8% | 10% | 2.2% |
| Oct 2026 | 82.8% | 8.1% | 7.1% | 2% |
How has branded search for ADT Care and Freedom Medical Alarms changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending October 2026: Freedom Medical Alarms took it in December 2025, ADT Care took it in February 2026, Freedom Medical Alarms took it in June 2026, ADT Care took it in July 2026, Freedom Medical Alarms took it in September 2026, ADT Care took it in October 2026.
- Across the 12 months ending October 2026, ADT Care’s share of searches among monitored medical alarm providers in New Zealand moved from 10% to 8.1%, and its estimated monthly branded searches moved from 360 to 330.
- Across the 12 months ending October 2026, Freedom Medical Alarms’ share of searches among monitored medical alarm providers in New Zealand moved from 9.7% to 7.1%, and its estimated monthly branded searches moved from 350 to 290.
How did search popularity change for New Zealand monitored medical alarm providers in October 2026?
2 changes
In October 2026, Freedom Medical Alarms lost share of searches among monitored medical alarm providers in New Zealand, from 10% to 7.1%.
In October 2026, ADT Care rose from 3rd to 2nd among monitored medical alarm providers in New Zealand.
How are ADT Care’s and Freedom Medical Alarms’ branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using ADT Care’s and Freedom Medical Alarms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ADT Care
17 branded search terms
- adt care
- adt elderly monitoring
- adt fall alert
- adt fall detection
- adt find u
- adt health alert
- adt medical
- adt medical alarm
- adt medical alarms
- adt medical alert
- adt medical pendant
- adt personal alarm
- adt security medical alert
- medical alert adt
- neva alone
- nevaalone
- nevalone
Freedom Medical Alarms
5 branded search terms
- freedom alarms
- freedom medical alarm
- freedom medical alarms
- freedom medical alarms wellington
- freedom medical alert
Other head-to-heads among monitored medical alarm providers
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