Monitored medical alarm providers in New Zealand:Which are most popular?
In October 2026, St John Medical Alarms was the most searched monitored medical alarm provider in New Zealand, accounting for 82.8% of all searches among the four providers tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Freedom Medical Alarms showed up in every answer. St John Medical Alarms was recommended most often, coming first in three out of five responses.
St John Medical AlarmsShare of searches 82.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
ADT CareShare of searches 8.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Freedom Medical AlarmsShare of searches 7.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
VitalCALLShare of searches 2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top monitored medical alarm providers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Freedom Medical Alarms appeared every time. St John Medical Alarms was recommended most often, coming first in three out of five answers. Freedom Medical Alarms was second, and VitalCALL was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Freedom Medical Alarms5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
St John Medical Alarms4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
VitalCALL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ADT Care1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about monitored medical alarm providers
5 answers
Asked ChatGPT
“Which monitored medical alarm provider should I use in New Zealand?”
Asked ChatGPT
“What are the best monitored medical alarm providers in New Zealand?”
Asked ChatGPT
“What's the best monitored medical alarm provider in New Zealand for an elderly parent?”
Searched Google, AI Overview
“personal alarm nz”
Searched Google, AI Overview
“medical alarm providers”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which monitored medical alarm providers do people search for most?
This chart shows how often people search Google for each monitored medical alarm provider by name. Each line represents a brand's share of searches for all four monitored medical alarm providers we track, month by month, from searches in New Zealand.
Share of searches by month for St John Medical Alarms, ADT Care, Freedom Medical Alarms. The figures are in the table below the chart.
View monthly share of searches table
| Month | St John Medical Alarms | ADT Care | Freedom Medical Alarms | VitalCALL |
|---|---|---|---|---|
| Nov 2025 | 77.8% | 10% | 9.7% | 2.5% |
| Dec 2025 | 76.6% | 9.9% | 10.5% | 3% |
| Jan 2026 | 79.3% | 8.2% | 10.2% | 2.3% |
| Feb 2026 | 79.4% | 9.5% | 8.9% | 2.3% |
| Mar 2026 | 79.8% | 10.2% | 7.8% | 2.2% |
| Apr 2026 | 79.6% | 9.3% | 9% | 2.1% |
| May 2026 | 81.8% | 8.7% | 7.7% | 1.8% |
| Jun 2026 | 81.6% | 7% | 9.3% | 2.1% |
| Jul 2026 | 79% | 11% | 7.9% | 2.1% |
| Aug 2026 | 80.3% | 9.4% | 7.9% | 2.4% |
| Sep 2026 | 80.1% | 7.8% | 10% | 2.2% |
| Oct 2026 | 82.8% | 8.1% | 7.1% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.8% | 3.4K | +1.8% | +2.7 points | |
| 2, moved from 3rd to 2nd | 8.1% | 330 | +3.1% | +0.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 7.1% | 290 | -29.3% | -2.8 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 2% | 80 | -11.1% | -0.2 points |
82.8%
Held 1st. 3.4K estimated branded searches, +1.8% vs prior month. Share +2.7 points.
2.
ADT Care8.1%
Moved from 3rd to 2nd. 330 estimated branded searches, +3.1% vs prior month. Share +0.4 points.
7.1%
Moved from 2nd to 3rd. 290 estimated branded searches, -29.3% vs prior month. Share -2.8 points.
2%
Held 4th. 80 estimated branded searches, -11.1% vs prior month. Share -0.2 points.
Which brand is most popular in search among monitored medical alarm providers in New Zealand?
4 brands
In October 2026, St John Medical Alarms was the most searched among monitored medical alarm providers in New Zealand, with an estimated 3.4K branded searches, 82.8% of all searches for the four tracked by the Brandwave Brand Demand Index. ADT Care is in 2nd place, 74.6 percentage points behind at 8.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 77.8% → 82.8% | 82.8%Oct 2026 | 76.6%Dec 2025 | 1st | |
| 10% → 8.1% | 11%Jul 2026 | 7%Jun 2026 | 2nd | |
| 9.7% → 7.1% | 10.5%Dec 2025 | 7.1%Oct 2026 | 3rd | |
| 2.5% → 2% | 3%Dec 2025 | 1.8%May 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending October 2026, St John Medical Alarms’ share of searches among monitored medical alarm providers in New Zealand increased from 77.8% to 82.8%.
- Across the 12 months ending October 2026, ADT Care’s share of searches among monitored medical alarm providers in New Zealand decreased from 10% to 8.1%.
- Across the 12 months ending October 2026, Freedom Medical Alarms’ share of searches among monitored medical alarm providers in New Zealand decreased from 9.7% to 7.1%.
- Across the 12 months ending October 2026, VitalCALL’s share of searches among monitored medical alarm providers in New Zealand decreased from 2.5% to 2%.
- Across the 12 months ending October 2026, St John Medical Alarms’ share of searches among monitored medical alarm providers in New Zealand peaked at 82.8% in October 2026 and was lowest at 76.6% in December 2025.
- Across the 12 months ending October 2026, ADT Care’s share of searches among monitored medical alarm providers in New Zealand peaked at 11% in July 2026 and was lowest at 7% in June 2026.
- Across the 12 months ending October 2026, Freedom Medical Alarms’ share of searches among monitored medical alarm providers in New Zealand peaked at 10.5% in December 2025 and was lowest at 7.1% in October 2026.
- Across the 12 months ending October 2026, VitalCALL’s share of searches among monitored medical alarm providers in New Zealand peaked at 3% in December 2025 and was lowest at 1.8% in May 2026.
How did search popularity change for New Zealand monitored medical alarm providers in October 2026?
4 changes

In October 2026, St John Medical Alarms gained share of searches among monitored medical alarm providers in New Zealand, from 80.1% to 82.8%.

In October 2026, Freedom Medical Alarms lost share of searches among monitored medical alarm providers in New Zealand, from 10% to 7.1%.

In October 2026, ADT Care rose from 3rd to 2nd among monitored medical alarm providers in New Zealand.

Estimated monthly branded searches for VitalCALL in New Zealand fell 11.1% over 12 measured months, from 90 to 80 in October 2026.
How are branded searches counted for monitored medical alarm providers?
51 search terms
Each brand's share of searches among monitored medical alarm providers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
St John Medical Alarms
17 branded search terms
- medical alarm st john
- saint john medical alarm
- st john alarm
- st john alarms
- st john emergency alarm
- st john medical alarm
- st john medical alarms
- st john medical alert
- st john mobile alarm
- st john monitored alarm
- st john pendant
- st john personal alarm
- st john's alert bracelet
- st john's medical alarms
- st john's medical alert
- st john's personal alarm
- st johns alarm
ADT Care
17 branded search terms
- adt care
- adt elderly monitoring
- adt fall alert
- adt fall detection
- adt find u
- adt health alert
- adt medical
- adt medical alarm
- adt medical alarms
- adt medical alert
- adt medical pendant
- adt personal alarm
- adt security medical alert
- medical alert adt
- neva alone
- nevaalone
- nevalone
Freedom Medical Alarms
5 branded search terms
- freedom alarms
- freedom medical alarm
- freedom medical alarms
- freedom medical alarms wellington
- freedom medical alert
VitalCALL
12 branded search terms
- chubb medical alarm
- chubb medical alarms
- chubb personal alarm
- chubb vital call
- vital call
- vital call chubb
- vital call medical alarms
- vital call personal alarm
- vital calls
- vitalcall
- vitalcall medical alarm
- vitalcall personal alarm
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