How popular isAbout Print?
In October 2026, people searched for About Print by name about 110 times in New Zealand, an 8.3% decrease from the previous year. These searches made up 7.6% of all New Zealand Wellington printing company searches, placing About Print third out of eight companies. When we asked both ChatGPT and Google AI Overviews about Wellington printing companies, About Print appeared in all answers and was the fourth most recommended of the eight.
About Print is the third most searched of 8 competitors and the fourth most recommended in the AI answers we collected.
Rieger's PrintShare of searches 49.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st- HotprintShare of searches 25.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
About PrintShare of searches 7.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
Pivotal PrintShare of searches 6.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
MBS DigitalShare of searches 4.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 6th
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Top Wellington printing companies in ChatGPT and Google AI Overviews
In three ChatGPT questions, About Print appeared in all three answers. About Print is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rieger's Print3 of 3Named in 3 of 3 ChatGPT answers
- About Print3 of 3Named in 3 of 3 ChatGPT answers
- Hotprint2 of 3Named in 2 of 3 ChatGPT answers
- MBS Digital2 of 3Named in 2 of 3 ChatGPT answers
Wakefields Digital2 of 3Named in 2 of 3 ChatGPT answers- Pivotal Print1 of 3Named in 1 of 3 ChatGPT answers
NZ Print0 of 3Named in 0 of 3 ChatGPT answers
City Print0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Wellington printing companies
3 answers
Asked ChatGPT
“Which printing company should I use in Wellington, New Zealand?”
Asked ChatGPT
“What are the best printing companies in Wellington, New Zealand?”
Asked ChatGPT
“What's the best printing company in Wellington, New Zealand for business cards?”
Searched Google, AI Overview
“wellington printing company”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“business card printing wellington”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for About Print compared with other New Zealand Wellington printing companies?
Share of searches by month for Rieger's Print, Hotprint, About Print, Pivotal Print, MBS Digital, NZ Print. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rieger's Print | Hotprint | About Print | Pivotal Print | MBS Digital | NZ Print | Wakefields Digital | City Print |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 59.7% | 20.9% | 5.2% | 3.7% | 3% | 3% | 3% | 1.5% |
| Dec 2025 | 53.3% | 26.7% | 2.9% | 4.8% | 1.9% | 4.8% | 3.8% | 1.9% |
| Jan 2026 | 52.3% | 21.5% | 4.7% | 4.7% | 4.7% | 3.7% | 4.7% | 3.7% |
| Feb 2026 | 56.6% | 22.1% | 4.9% | 4.1% | 4.1% | 2.5% | 3.3% | 2.5% |
| Mar 2026 | 54.5% | 22.3% | 4.1% | 7.4% | 3.3% | 2.5% | 4.1% | 1.7% |
| Apr 2026 | 52.3% | 24.8% | 5.5% | 6.4% | 2.8% | 3.7% | 2.8% | 1.8% |
| May 2026 | 56.2% | 19% | 5.8% | 5.8% | 3.3% | 3.3% | 4.1% | 2.5% |
| Jun 2026 | 50.9% | 25.5% | 5.5% | 4.5% | 4.5% | 3.6% | 2.7% | 2.7% |
| Jul 2026 | 55.2% | 23.3% | 5.2% | 3.4% | 4.3% | 4.3% | 2.6% | 1.7% |
| Aug 2026 | 55.3% | 22% | 4.9% | 5.7% | 4.1% | 3.3% | 3.3% | 1.6% |
| Sep 2026 | 53.5% | 22.2% | 8.1% | 5.1% | 4% | 3% | 2% | 2% |
| Oct 2026 | 49.5% | 25.7% | 7.6% | 6.7% | 4.8% | 2.9% | 1.9% | 0.95% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.5% | 520 | -1.9% | -4 points | |
| 2, held 2nd | 25.7% | 270 | +22.7% | +3.5 points | |
| 3, held 3rd | 7.6% | 80 | 0% | -0.5 points | |
| 4, held 4th | 6.7% | 70 | +40% | +1.6 points | |
| 5, held 5th | 4.8% | 50 | +25% | +0.7 points | |
| 6, held 6th | 2.9% | 30 | 0% | -0.2 points | |
| 7, moved from 8th to 7th | 1.9% | 20 | 0% | -0.1 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 0.95% | 10 | -50% | -1.1 pointsmoved from 7th to 8th |
49.5%
Held 1st. 520 estimated branded searches, -1.9% vs prior month. Share -4 points.
2.Hotprint
25.7%
Held 2nd. 270 estimated branded searches, +22.7% vs prior month. Share +3.5 points.
7.6%
Held 3rd. 80 estimated branded searches, 0% vs prior month. Share -0.5 points.
6.7%
Held 4th. 70 estimated branded searches, +40% vs prior month. Share +1.6 points.
4.8%
Held 5th. 50 estimated branded searches, +25% vs prior month. Share +0.7 points.
6.
NZ Print2.9%
Held 6th. 30 estimated branded searches, 0% vs prior month. Share -0.2 points.
1.9%
Moved from 8th to 7th. 20 estimated branded searches, 0% vs prior month. Share -0.1 points.
0.95%
Moved from 7th to 8th. 10 estimated branded searches, -50% vs prior month. Share -1.1 points.
Compare popularity between About Print and its closest rivals
Every comparison with About Print
7 comparisons
How has branded search demand for About Print changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for About Print in New Zealand fell from 120 to 110.
- Across the 12 months ending October 2026, About Print’s share of searches among Wellington printing companies in New Zealand increased from 5.2% to 7.6%.
- Across the 12 months ending October 2026, About Print’s share of searches among Wellington printing companies in New Zealand peaked at 8.1% in September 2026 and was lowest at 2.9% in December 2025.
How did search popularity change for New Zealand Wellington printing companies in October 2026?
6 changes
In October 2026, Hotprint gained share of searches among Wellington printing companies in New Zealand, from 22.2% to 25.7%.
In October 2026, Pivotal Print gained share of searches among Wellington printing companies in New Zealand, from 5.1% to 6.7%.
In October 2026, MBS Digital gained share of searches among Wellington printing companies in New Zealand, from 4% to 4.8%.
In October 2026, Rieger's Print lost share of searches among Wellington printing companies in New Zealand, from 53.5% to 49.5%.
In October 2026, City Print lost share of searches among Wellington printing companies in New Zealand, from 2% to 0.95%.
NZ Print’s share of searches among Wellington printing companies in New Zealand has lost ground for 3 months in a row, from 4.3% to 2.9% in October 2026.
How are About Print’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using About Print’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- about print
- about print wellington
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Is About Print your brand?
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