Brandwave

About Print vs Rieger's Print:Which is more popular in New Zealand?

In October 2026, Rieger's Print had more branded searches than About Print among Wellington printing companies in New Zealand. Rieger's Print had about 520 branded searches, while About Print had 80. Rieger's Print made up 49.5% of all Wellington printing company searches we track, and About Print accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about Wellington printing companies, both About Print and Rieger's Print appeared in all three answers. Rieger's Print was mentioned before About Print in every answer.

Among Wellington printing companies in New Zealand in October 2026

Who do people search for more?

Rieger's Print, about 7 searches for every 1 for About Print

Rieger's Print 520 searchesAbout Print 80 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

About Print in 3 of 3Rieger's Print in 3 of 3

Who does AI recommend more?

Rieger's Print, named ahead of About Print in every answer

Rieger's Print first in 3About Print never first

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Top Wellington printing companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, both About Print and Rieger's Print showed up in all three answers. Rieger's Print was listed before About Print in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rieger's Print1st
  2. Hotprint2nd
  3. Wakefields Digital3rd
  4. About Print4th
  5. Pivotal Print5th
  6. MBS Digital6th
  7. NZ Print–
  8. City Print–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Wellington printing companies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is About Print or Rieger's Print more popular in search?

This chart shows how often people search Google for About Print and Rieger's Print by name. Each line represents a brand's share of searches for all eight Wellington printing companies we track, month by month, from searches in New Zealand.

About Print and Rieger's Print among Wellington printing companies in New Zealand, by month

Share of searches by month for Rieger's Print, About Print. The figures are in the table below the chart.

View monthly share of searches table
MonthRieger's PrintHotprintAbout PrintPivotal PrintMBS DigitalNZ PrintWakefields DigitalCity Print
Nov 202559.7%20.9%5.2%3.7%3%3%3%1.5%
Dec 202553.3%26.7%2.9%4.8%1.9%4.8%3.8%1.9%
Jan 202652.3%21.5%4.7%4.7%4.7%3.7%4.7%3.7%
Feb 202656.6%22.1%4.9%4.1%4.1%2.5%3.3%2.5%
Mar 202654.5%22.3%4.1%7.4%3.3%2.5%4.1%1.7%
Apr 202652.3%24.8%5.5%6.4%2.8%3.7%2.8%1.8%
May 202656.2%19%5.8%5.8%3.3%3.3%4.1%2.5%
Jun 202650.9%25.5%5.5%4.5%4.5%3.6%2.7%2.7%
Jul 202655.2%23.3%5.2%3.4%4.3%4.3%2.6%1.7%
Aug 202655.3%22%4.9%5.7%4.1%3.3%3.3%1.6%
Sep 202653.5%22.2%8.1%5.1%4%3%2%2%
Oct 202649.5%25.7%7.6%6.7%4.8%2.9%1.9%0.95%

How has branded search for About Print and Rieger's Print changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington printing companies in October 2026?

2 changes
  1. In October 2026, Rieger's Print lost share of searches among Wellington printing companies in New Zealand, from 53.5% to 49.5%.

  2. Estimated monthly branded searches for About Print in New Zealand rose 14.3% over 12 measured months, from 70 to 80 in October 2026.

How are About Print’s and Rieger's Print’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using About Print’s and Rieger's Print’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

About Print

2 branded search terms

  • about print
  • about print wellington

Rieger's Print

5 branded search terms

  • reigers
  • reigers print
  • rieger's print
  • riegers
  • riegers print

How the Brand Demand Index is measured

Other head-to-heads among Wellington printing companies

Creator with pink hair and a pink jacket

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