Brandwave

About Print vs City Print:Which is more popular in New Zealand?

In October 2026, About Print had more branded searches than City Print among Wellington printing companies in New Zealand. About Print had about 80 branded searches, while City Print had 10. About Print made up 7.6% of all Wellington printing company searches we track, and City Print accounted for 0.95%. When we asked ChatGPT and Google AI Overviews about Wellington printing companies, About Print appeared in all three answers and City Print in none.

Among Wellington printing companies in New Zealand in October 2026

Who do people search for more?

About Print, about 8 searches for every 1 for City Print

About Print 80 searchesCity Print 10 searches

Who does AI mention more?

About Print, mentioned in every answer we collected

About Print in 3 of 3City Print in 0 of 3

Who does AI recommend more?

About Print, the only one of the two named

About Print first in 3City Print never named

Follow About Print vs City Print and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Wellington printing companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, About Print appeared in all three answers. City Print did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rieger's Print1st
  2. Hotprint2nd
  3. Wakefields Digital3rd
  4. About Print4th
  5. Pivotal Print5th
  6. MBS Digital6th
  7. NZ Print–
  8. City Print–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Wellington printing companies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is About Print or City Print more popular in search?

This chart shows how often people search Google for About Print and City Print by name. Each line represents a brand's share of searches for all eight Wellington printing companies we track, month by month, from searches in New Zealand.

About Print and City Print among Wellington printing companies in New Zealand, by month

Share of searches by month for About Print, City Print. The figures are in the table below the chart.

View monthly share of searches table
MonthRieger's PrintHotprintAbout PrintPivotal PrintMBS DigitalNZ PrintWakefields DigitalCity Print
Nov 202559.7%20.9%5.2%3.7%3%3%3%1.5%
Dec 202553.3%26.7%2.9%4.8%1.9%4.8%3.8%1.9%
Jan 202652.3%21.5%4.7%4.7%4.7%3.7%4.7%3.7%
Feb 202656.6%22.1%4.9%4.1%4.1%2.5%3.3%2.5%
Mar 202654.5%22.3%4.1%7.4%3.3%2.5%4.1%1.7%
Apr 202652.3%24.8%5.5%6.4%2.8%3.7%2.8%1.8%
May 202656.2%19%5.8%5.8%3.3%3.3%4.1%2.5%
Jun 202650.9%25.5%5.5%4.5%4.5%3.6%2.7%2.7%
Jul 202655.2%23.3%5.2%3.4%4.3%4.3%2.6%1.7%
Aug 202655.3%22%4.9%5.7%4.1%3.3%3.3%1.6%
Sep 202653.5%22.2%8.1%5.1%4%3%2%2%
Oct 202649.5%25.7%7.6%6.7%4.8%2.9%1.9%0.95%

How has branded search for About Print and City Print changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington printing companies in October 2026?

2 changes
  1. In October 2026, City Print lost share of searches among Wellington printing companies in New Zealand, from 2% to 0.95%.

  2. Estimated monthly branded searches for About Print in New Zealand rose 14.3% over 12 measured months, from 70 to 80 in October 2026.

How are About Print’s and City Print’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using About Print’s and City Print’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

About Print

2 branded search terms

  • about print
  • about print wellington

City Print

2 branded search terms

  • city print
  • cityprint

How the Brand Demand Index is measured

Other head-to-heads among Wellington printing companies

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.