How popular isAA Money?
In September 2026, people searched for AA Money by name about 350 times in New Zealand, a 28.6% decrease from the previous year. These searches made up 0.53% of all New Zealand car finance provider searches, placing AA Money eighth out of eight providers. When we asked both ChatGPT and Google AI Overviews about car finance providers, AA Money appeared in four of the five answers and was the second most recommended of the eight.
AA Money is the eighth most searched of 8 competitors and the second most recommended in AI answers.
MTF FinanceShare of searches 28.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
Heartland BankShare of searches 22.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Avanti FinanceShare of searches 16.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HarmoneyShare of searches 16%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
AA MoneyShare of searches 0.53%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top car finance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AA Money was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. AA Money is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Simplify1st- AA Money2nd
- Heartland Bank3rd
UDC Finance4th- Harmoney5th
- MTF Finance6th
- Marac7th
- Avanti Finance–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MTF Finance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Heartland Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Harmoney4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AA Money4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- UDC Finance3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Simplify3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Marac1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Avanti Finance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car finance providers
5 answers
Asked ChatGPT
“Which car finance provider should I use in New Zealand?”
Asked ChatGPT
“What are the best car finance providers in New Zealand?”
Asked ChatGPT
“What's the best car finance provider in New Zealand for a car purchase?”
Searched Google, AI Overview
“car finance nz”
Searched Google, AI Overview
“car loan nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which car finance providers compete with AA Money?
Share of searches by month for MTF Finance, Heartland Bank, Avanti Finance, Harmoney, UDC Finance, AA Money. The figures are in the table below the chart.
View monthly share of searches table
| Month | MTF Finance | Heartland Bank | Avanti Finance | Harmoney | UDC Finance | Simplify | Marac | AA Money |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 22.8% | 14% | 16.2% | 12.5% | 0.6% | 1.1% | 0.76% |
| Nov 2025 | 29.3% | 23.4% | 14.4% | 17.3% | 12.8% | 0.7% | 1.2% | 0.84% |
| Dec 2025 | 29.2% | 20.9% | 15.1% | 18.3% | 14% | 0.74% | 1.1% | 0.74% |
| Jan 2026 | 31% | 22.1% | 13.5% | 15.9% | 14.8% | 0.82% | 1.1% | 0.79% |
| Feb 2026 | 29.6% | 23.6% | 14.5% | 16.9% | 12.9% | 0.73% | 0.97% | 0.73% |
| Mar 2026 | 30.4% | 21.5% | 15.8% | 15.5% | 14.4% | 0.96% | 0.89% | 0.58% |
| Apr 2026 | 27.2% | 23.5% | 14.4% | 16.7% | 15.7% | 0.87% | 0.99% | 0.64% |
| May 2026 | 29.6% | 23.6% | 14.6% | 16.9% | 12.9% | 0.88% | 1% | 0.56% |
| Jun 2026 | 25.7% | 30.6% | 15.6% | 12.3% | 13.7% | 0.73% | 0.86% | 0.44% |
| Jul 2026 | 27.1% | 23.6% | 17.3% | 14.1% | 15.8% | 0.83% | 0.8% | 0.51% |
| Aug 2026 | 27% | 23.4% | 17.9% | 13.8% | 15.7% | 0.9% | 0.81% | 0.58% |
| Sep 2026 | 28.2% | 22.5% | 16.5% | 16% | 15% | 0.67% | 0.62% | 0.53% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.2% | 18.6K | +8.8% | +1.2 points | |
| 2, held 2nd | 22.5% | 14.8K | 0% | -0.9 points | |
| 3, held 3rd | 16.5% | 10.9K | -3.7% | -1.4 points | |
| 4, moved from 5th to 4th | 16% | 10.6K | +21.1% | +2.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 15% | 9.9K | 0% | -0.6 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.67% | 440 | -22.8% | -0.2 points | |
| 7, held 7th | 0.62% | 410 | -19.6% | -0.2 points | |
| 8, held 8th | 0.53% | 350 | -5.4% | -0.1 points |
28.2%
Held 1st. 18.6K estimated branded searches, +8.8% vs prior month. Share +1.2 points.
22.5%
Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share -0.9 points.
16.5%
Held 3rd. 10.9K estimated branded searches, -3.7% vs prior month. Share -1.4 points.
4.
Harmoney16%
Moved from 5th to 4th. 10.6K estimated branded searches, +21.1% vs prior month. Share +2.2 points.
15%
Moved from 4th to 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.6 points.
6.
Simplify0.67%
Held 6th. 440 estimated branded searches, -22.8% vs prior month. Share -0.2 points.
7.
Marac0.62%
Held 7th. 410 estimated branded searches, -19.6% vs prior month. Share -0.2 points.
8.
AA Money0.53%
Held 8th. 350 estimated branded searches, -5.4% vs prior month. Share -0.1 points.
Compare popularity between AA Money and its closest rivals
Every comparison with AA Money
7 comparisons
How has branded search demand for AA Money changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for AA Money in New Zealand fell from 490 to 350.
- Across the 12 months ending September 2026, AA Money fell from 7th to 8th among car finance providers in New Zealand.
How did search popularity change for New Zealand car finance providers in September 2026?
6 changes
In September 2026, Harmoney overtook UDC Finance to rank 4th among car finance providers in New Zealand, with 16% of the searches.
In September 2026, MTF Finance gained share of searches among car finance providers in New Zealand, from 27% to 28.2%.
In September 2026, Avanti Finance lost share of searches among car finance providers in New Zealand, from 17.9% to 16.5%.
In September 2026, Heartland Bank lost share of searches among car finance providers in New Zealand, from 23.4% to 22.5%.
In September 2026, UDC Finance lost share of searches among car finance providers in New Zealand, from 15.7% to 15%.
Estimated monthly branded searches for Simplify in New Zealand rose 12.8% over 12 measured months, from 390 to 440 in September 2026.
How are AA Money’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AA Money’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- aa car loan
- aa money
Who owns AA Money?
AA Money is owned by New Zealand Automobile Association. Brandwave does not track any other brands owned by New Zealand Automobile Association.
Do you work for AA Money? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is AA Money your brand?
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