Brandwave

How popular is5 Digital?

In October 2026, people searched for 5 Digital by name about 320 times in New Zealand, a 23.1% increase from the previous year. These searches made up 13.6% of all New Zealand Auckland printing company searches, placing 5 Digital third out of eight companies. When we asked both ChatGPT and Google AI Overviews about Auckland printing companies, 5 Digital appeared in two of the four answers and was the joint second most recommended of the eight.

Search and AI answers in October 2026

5 Digital is the third most searched of 8 competitors and the joint second most recommended in the AI answers we collected.

  1. The Print CompanyShare of searches 42.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. Alpine PrintShare of searches 16.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  3. 5 DigitalShare of searches 13.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  4. Print GuysShare of searches 8.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  5. On Point PrintShare of searches 7.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top Auckland printing companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, 5 Digital was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. 5 Digital is the joint second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Print Company1st
  2. 5 Digital2nd
  3. Print Guys2nd
  4. Alpine Print4th
  5. On Point Print–
  6. Alliance Print–
  7. Haysom–
  8. Longley Print–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Print Company3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Alpine Print2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • 5 Digital2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Print Guys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • On Point Print0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Alliance Print0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Haysom0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Longley Print0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland printing companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for 5 Digital compared with other New Zealand Auckland printing companies?

5 Digital against Auckland printing companies in New Zealand, by month

Share of searches by month for The Print Company, Alpine Print, 5 Digital, Print Guys, On Point Print, Alliance Print, Haysom. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Print CompanyAlpine Print5 DigitalPrint GuysOn Point PrintAlliance PrintHaysomLongley Print
Nov 202534.1%22.9%10.1%10.1%10.1%5.4%4.7%2.7%
Dec 202531.2%25.9%11.1%9%9%7.4%4.2%2.1%
Jan 202643.1%19.2%10.2%10.2%6.6%4.2%4.2%2.4%
Feb 202640.4%22.5%9.6%7.8%6.4%6.4%4.6%2.3%
Mar 202639.6%21.6%9.5%7.7%7.7%7.7%4.5%1.8%
Apr 202637.9%20.5%13.7%7.4%7.4%6.3%4.7%2.1%
May 202638.1%25.5%11.3%6.1%6.1%6.1%5.2%1.7%
Jun 202639.8%26.7%9.5%5%7.7%5%4.5%1.8%
Jul 202640.2%27.4%9.6%7.8%5%6.4%2.3%1.4%
Aug 202636.8%24.7%13.4%5.9%8.8%4.6%4.2%1.7%
Sep 202634.8%23.3%15.4%6.7%6.7%6.7%4.7%1.6%
Oct 202642.4%16.5%13.6%8.9%7.2%5.9%4.2%1.3%

  1. 1.The Print Company

    42.4%

    Held 1st. 1K estimated branded searches, +13.6% vs prior month. Share +7.6 points.

  2. 2.Alpine Print

    16.5%

    Held 2nd. 390 estimated branded searches, -33.9% vs prior month. Share -6.8 points.

  3. 3.5 Digital

    13.6%

    Held 3rd. 320 estimated branded searches, -17.9% vs prior month. Share -1.9 points.

  4. 4.Print Guys

    8.9%

    Moved from 6th to 4th. 210 estimated branded searches, +23.5% vs prior month. Share +2.2 points.

  5. 5.On Point Print

    7.2%

    Held 5th. 170 estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Alliance Print

    5.9%

    Moved from 4th to 6th. 140 estimated branded searches, -17.6% vs prior month. Share -0.8 points.

  7. 7.Haysom

    4.2%

    Held 7th. 100 estimated branded searches, -16.7% vs prior month. Share -0.5 points.

  8. 8.Longley Print

    1.3%

    Held 8th. 30 estimated branded searches, -25% vs prior month. Share -0.3 points.

Compare popularity between 5 Digital and its closest rivals

Every comparison with 5 Digital

7 comparisons

How has branded search demand for 5 Digital changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for 5 Digital in New Zealand rose from 260 to 320.
  • Across the 12 months ending October 2026, 5 Digital’s share of searches among Auckland printing companies in New Zealand increased from 10.1% to 13.6%.
  • Across the 12 months ending October 2026, 5 Digital’s share of searches among Auckland printing companies in New Zealand peaked at 15.4% in September 2026 and was lowest at 9.5% in March 2026.

How did search popularity change for New Zealand Auckland printing companies in October 2026?

6 changes

  1. In October 2026, Print Guys overtook Alliance Print and On Point Print to rank 4th among Auckland printing companies in New Zealand, with 8.9% of the searches.

  2. In October 2026, The Print Company gained share of searches among Auckland printing companies in New Zealand, from 34.8% to 42.4%.

  3. In October 2026, Alpine Print lost share of searches among Auckland printing companies in New Zealand, from 23.3% to 16.5%.

  4. In October 2026, 5 Digital lost share of searches among Auckland printing companies in New Zealand, from 15.4% to 13.6%.

  5. In October 2026, Alliance Print lost share of searches among Auckland printing companies in New Zealand, from 6.7% to 5.9%.

  6. In October 2026, Haysom lost share of searches among Auckland printing companies in New Zealand, from 4.7% to 4.2%.

How are 5 Digital’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using 5 Digital’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 5 digital

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How the Brand Demand Index is measured

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