Brandwave

5 Digital vs Alpine Print:Which is more popular in New Zealand?

In October 2026, Alpine Print had more branded searches than 5 Digital among Auckland printing companies in New Zealand. Alpine Print had about 390 branded searches, while 5 Digital had 320. Alpine Print made up 16.5% of all Auckland printing company searches we track, and 5 Digital accounted for 13.6%. When we asked ChatGPT and Google AI Overviews about Auckland printing companies, 5 Digital and Alpine Print each appeared in two of the four answers. 5 Digital was mentioned before Alpine Print in two out of three answers.

Among Auckland printing companies in New Zealand in October 2026

Who do people search for more?

Alpine Print, about 22% more searches than 5 Digital

Alpine Print 390 searches5 Digital 320 searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

5 Digital in 2 of 4Alpine Print in 2 of 4

Who does AI recommend more?

5 Digital, named ahead of Alpine Print in 2 of 3 answers

5 Digital first in 2Alpine Print first in 1

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Top Auckland printing companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, 5 Digital and Alpine Print were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. 5 Digital was listed before Alpine Print in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Print Company1st
  2. 5 Digital2nd
  3. Print Guys2nd
  4. Alpine Print4th
  5. On Point Print–
  6. Alliance Print–
  7. Haysom–
  8. Longley Print–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Print Company3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Alpine Print2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • 5 Digital2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Print Guys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • On Point Print0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Alliance Print0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Haysom0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Longley Print0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland printing companies

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is 5 Digital or Alpine Print more popular in search?

This chart shows how often people search Google for 5 Digital and Alpine Print by name. Each line represents a brand's share of searches for all eight Auckland printing companies we track, month by month, from searches in New Zealand.

5 Digital and Alpine Print among Auckland printing companies in New Zealand, by month

Share of searches by month for Alpine Print, 5 Digital. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Print CompanyAlpine Print5 DigitalPrint GuysOn Point PrintAlliance PrintHaysomLongley Print
Nov 202534.1%22.9%10.1%10.1%10.1%5.4%4.7%2.7%
Dec 202531.2%25.9%11.1%9%9%7.4%4.2%2.1%
Jan 202643.1%19.2%10.2%10.2%6.6%4.2%4.2%2.4%
Feb 202640.4%22.5%9.6%7.8%6.4%6.4%4.6%2.3%
Mar 202639.6%21.6%9.5%7.7%7.7%7.7%4.5%1.8%
Apr 202637.9%20.5%13.7%7.4%7.4%6.3%4.7%2.1%
May 202638.1%25.5%11.3%6.1%6.1%6.1%5.2%1.7%
Jun 202639.8%26.7%9.5%5%7.7%5%4.5%1.8%
Jul 202640.2%27.4%9.6%7.8%5%6.4%2.3%1.4%
Aug 202636.8%24.7%13.4%5.9%8.8%4.6%4.2%1.7%
Sep 202634.8%23.3%15.4%6.7%6.7%6.7%4.7%1.6%
Oct 202642.4%16.5%13.6%8.9%7.2%5.9%4.2%1.3%

How has branded search for 5 Digital and Alpine Print changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland printing companies in October 2026?

2 changes
  1. In October 2026, Alpine Print lost share of searches among Auckland printing companies in New Zealand, from 23.3% to 16.5%.

  2. In October 2026, 5 Digital lost share of searches among Auckland printing companies in New Zealand, from 15.4% to 13.6%.

How are 5 Digital’s and Alpine Print’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using 5 Digital’s and Alpine Print’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

5 Digital

1 branded search term

  • 5 digital

Alpine Print

2 branded search terms

  • alpine print
  • alpine print company

How the Brand Demand Index is measured

Other head-to-heads among Auckland printing companies

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