5 Digital vs Alpine Print:Which is more popular in New Zealand?
In October 2026, Alpine Print had more branded searches than 5 Digital among Auckland printing companies in New Zealand. Alpine Print had about 390 branded searches, while 5 Digital had 320. Alpine Print made up 16.5% of all Auckland printing company searches we track, and 5 Digital accounted for 13.6%. When we asked ChatGPT and Google AI Overviews about Auckland printing companies, 5 Digital and Alpine Print each appeared in two of the four answers. 5 Digital was mentioned before Alpine Print in two out of three answers.
Who do people search for more?
Alpine Print, about 22% more searches than 5 Digital
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
5 Digital, named ahead of Alpine Print in 2 of 3 answers
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Top Auckland printing companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, 5 Digital and Alpine Print were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. 5 Digital was listed before Alpine Print in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Print Company3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Alpine Print2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- 5 Digital2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Print Guys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
On Point Print0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Alliance Print0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Haysom0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Longley Print0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Auckland printing companies
4 answers
Asked ChatGPT
“Which printing company should I shop at in Auckland, New Zealand?”
Asked ChatGPT
“What are the best printing companies in Auckland, New Zealand?”
Asked ChatGPT
“What's the best printing company in Auckland, New Zealand for business cards?”
Searched Google, AI Overview
“auckland printing company”
Searched Google, AI Overview
“business card printing auckland”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is 5 Digital or Alpine Print more popular in search?
This chart shows how often people search Google for 5 Digital and Alpine Print by name. Each line represents a brand's share of searches for all eight Auckland printing companies we track, month by month, from searches in New Zealand.
Share of searches by month for Alpine Print, 5 Digital. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Print Company | Alpine Print | 5 Digital | Print Guys | On Point Print | Alliance Print | Haysom | Longley Print |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 34.1% | 22.9% | 10.1% | 10.1% | 10.1% | 5.4% | 4.7% | 2.7% |
| Dec 2025 | 31.2% | 25.9% | 11.1% | 9% | 9% | 7.4% | 4.2% | 2.1% |
| Jan 2026 | 43.1% | 19.2% | 10.2% | 10.2% | 6.6% | 4.2% | 4.2% | 2.4% |
| Feb 2026 | 40.4% | 22.5% | 9.6% | 7.8% | 6.4% | 6.4% | 4.6% | 2.3% |
| Mar 2026 | 39.6% | 21.6% | 9.5% | 7.7% | 7.7% | 7.7% | 4.5% | 1.8% |
| Apr 2026 | 37.9% | 20.5% | 13.7% | 7.4% | 7.4% | 6.3% | 4.7% | 2.1% |
| May 2026 | 38.1% | 25.5% | 11.3% | 6.1% | 6.1% | 6.1% | 5.2% | 1.7% |
| Jun 2026 | 39.8% | 26.7% | 9.5% | 5% | 7.7% | 5% | 4.5% | 1.8% |
| Jul 2026 | 40.2% | 27.4% | 9.6% | 7.8% | 5% | 6.4% | 2.3% | 1.4% |
| Aug 2026 | 36.8% | 24.7% | 13.4% | 5.9% | 8.8% | 4.6% | 4.2% | 1.7% |
| Sep 2026 | 34.8% | 23.3% | 15.4% | 6.7% | 6.7% | 6.7% | 4.7% | 1.6% |
| Oct 2026 | 42.4% | 16.5% | 13.6% | 8.9% | 7.2% | 5.9% | 4.2% | 1.3% |
How has branded search for 5 Digital and Alpine Print changed in New Zealand over the last 12 months?
3 findings
- Alpine Print was ahead of 5 Digital in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, 5 Digital’s share of searches among Auckland printing companies in New Zealand moved from 10.1% to 13.6%, and its estimated monthly branded searches moved from 260 to 320.
- Across the 12 months ending October 2026, Alpine Print’s share of searches among Auckland printing companies in New Zealand moved from 22.9% to 16.5%, and its estimated monthly branded searches moved from 590 to 390.
How did search popularity change for New Zealand Auckland printing companies in October 2026?
2 changes

In October 2026, Alpine Print lost share of searches among Auckland printing companies in New Zealand, from 23.3% to 16.5%.
In October 2026, 5 Digital lost share of searches among Auckland printing companies in New Zealand, from 15.4% to 13.6%.
How are 5 Digital’s and Alpine Print’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using 5 Digital’s and Alpine Print’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
5 Digital
1 branded search term
- 5 digital
Alpine Print
2 branded search terms
- alpine print
- alpine print company
Other head-to-heads among Auckland printing companies

The Print Company vs Alpine Print: compare popularity
The Print Company vs 5 Digital: compare popularity
The Print Company vs Print Guys: compare popularity
The Print Company vs On Point Print: compare popularity
Alpine Print vs Print Guys: compare popularity
Alpine Print vs On Point Print: compare popularity

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