5 Digital vs Haysom:Which is more popular in New Zealand?
In October 2026, 5 Digital had more branded searches than Haysom among Auckland printing companies in New Zealand. 5 Digital had about 320 branded searches, while Haysom had 100. 5 Digital made up 13.6% of all Auckland printing company searches we track, and Haysom accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about Auckland printing companies, 5 Digital appeared in two of the four answers and Haysom in none.
Who do people search for more?
5 Digital, about 3 searches for every 1 for Haysom
Who does AI mention more?
5 Digital, mentioned in 2 of 4 answers, Haysom in 0
Who does AI recommend more?
5 Digital, the only one of the two named
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Top Auckland printing companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, 5 Digital was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Haysom did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Print Company3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Alpine Print2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- 5 Digital2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Print Guys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
On Point Print0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Alliance Print0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Haysom0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Longley Print0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Auckland printing companies
4 answers
Asked ChatGPT
“Which printing company should I shop at in Auckland, New Zealand?”
Asked ChatGPT
“What are the best printing companies in Auckland, New Zealand?”
Asked ChatGPT
“What's the best printing company in Auckland, New Zealand for business cards?”
Searched Google, AI Overview
“auckland printing company”
Searched Google, AI Overview
“business card printing auckland”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is 5 Digital or Haysom more popular in search?
This chart shows how often people search Google for 5 Digital and Haysom by name. Each line represents a brand's share of searches for all eight Auckland printing companies we track, month by month, from searches in New Zealand.
Share of searches by month for 5 Digital, Haysom. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Print Company | Alpine Print | 5 Digital | Print Guys | On Point Print | Alliance Print | Haysom | Longley Print |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 34.1% | 22.9% | 10.1% | 10.1% | 10.1% | 5.4% | 4.7% | 2.7% |
| Dec 2025 | 31.2% | 25.9% | 11.1% | 9% | 9% | 7.4% | 4.2% | 2.1% |
| Jan 2026 | 43.1% | 19.2% | 10.2% | 10.2% | 6.6% | 4.2% | 4.2% | 2.4% |
| Feb 2026 | 40.4% | 22.5% | 9.6% | 7.8% | 6.4% | 6.4% | 4.6% | 2.3% |
| Mar 2026 | 39.6% | 21.6% | 9.5% | 7.7% | 7.7% | 7.7% | 4.5% | 1.8% |
| Apr 2026 | 37.9% | 20.5% | 13.7% | 7.4% | 7.4% | 6.3% | 4.7% | 2.1% |
| May 2026 | 38.1% | 25.5% | 11.3% | 6.1% | 6.1% | 6.1% | 5.2% | 1.7% |
| Jun 2026 | 39.8% | 26.7% | 9.5% | 5% | 7.7% | 5% | 4.5% | 1.8% |
| Jul 2026 | 40.2% | 27.4% | 9.6% | 7.8% | 5% | 6.4% | 2.3% | 1.4% |
| Aug 2026 | 36.8% | 24.7% | 13.4% | 5.9% | 8.8% | 4.6% | 4.2% | 1.7% |
| Sep 2026 | 34.8% | 23.3% | 15.4% | 6.7% | 6.7% | 6.7% | 4.7% | 1.6% |
| Oct 2026 | 42.4% | 16.5% | 13.6% | 8.9% | 7.2% | 5.9% | 4.2% | 1.3% |
How has branded search for 5 Digital and Haysom changed in New Zealand over the last 12 months?
3 findings
- 5 Digital was ahead of Haysom in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, 5 Digital’s share of searches among Auckland printing companies in New Zealand moved from 10.1% to 13.6%, and its estimated monthly branded searches moved from 260 to 320.
- Across the 12 months ending October 2026, Haysom’s share of searches among Auckland printing companies in New Zealand moved from 4.7% to 4.2%, and its estimated monthly branded searches moved from 120 to 100.
How did search popularity change for New Zealand Auckland printing companies in October 2026?
2 changes
In October 2026, 5 Digital lost share of searches among Auckland printing companies in New Zealand, from 15.4% to 13.6%.
In October 2026, Haysom lost share of searches among Auckland printing companies in New Zealand, from 4.7% to 4.2%.
How are 5 Digital’s and Haysom’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using 5 Digital’s and Haysom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Auckland printing companies
- The Print Company vs Alpine Print: compare popularity
- The Print Company vs 5 Digital: compare popularity
- The Print Company vs Print Guys: compare popularity
- The Print Company vs On Point Print: compare popularity
- Alpine Print vs 5 Digital: compare popularity
- Alpine Print vs Print Guys: compare popularity
Put your own brand in this comparison
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