Brandwave

5 Digital vs The Print Company:Which is more popular in New Zealand?

In October 2026, The Print Company had more branded searches than 5 Digital among Auckland printing companies in New Zealand. The Print Company had about 1,000 branded searches, while 5 Digital had 320. The Print Company made up 42.4% of all Auckland printing company searches we track, and 5 Digital accounted for 13.6%. When we asked ChatGPT and Google AI Overviews about Auckland printing companies, The Print Company appeared in three of the four answers and 5 Digital in two. The Print Company was mentioned before 5 Digital in every answer.

Among Auckland printing companies in New Zealand in October 2026

Who do people search for more?

The Print Company, about 3 searches for every 1 for 5 Digital

The Print Company 1K searches5 Digital 320 searches

Who does AI mention more?

The Print Company, mentioned in 3 of 4 answers, 5 Digital in 2

The Print Company in 3 of 45 Digital in 2 of 4

Who does AI recommend more?

The Print Company, named ahead of 5 Digital in every answer

The Print Company first in 35 Digital never first

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Top Auckland printing companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Print Company was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. 5 Digital was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. The Print Company was listed before 5 Digital in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Print Company1st
  2. 5 Digital2nd
  3. Print Guys2nd
  4. Alpine Print4th
  5. On Point Print–
  6. Alliance Print–
  7. Haysom–
  8. Longley Print–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Print Company3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Alpine Print2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • 5 Digital2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Print Guys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • On Point Print0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Alliance Print0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Haysom0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Longley Print0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland printing companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is 5 Digital or The Print Company more popular in search?

This chart shows how often people search Google for 5 Digital and The Print Company by name. Each line represents a brand's share of searches for all eight Auckland printing companies we track, month by month, from searches in New Zealand.

5 Digital and The Print Company among Auckland printing companies in New Zealand, by month

Share of searches by month for The Print Company, 5 Digital. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Print CompanyAlpine Print5 DigitalPrint GuysOn Point PrintAlliance PrintHaysomLongley Print
Nov 202534.1%22.9%10.1%10.1%10.1%5.4%4.7%2.7%
Dec 202531.2%25.9%11.1%9%9%7.4%4.2%2.1%
Jan 202643.1%19.2%10.2%10.2%6.6%4.2%4.2%2.4%
Feb 202640.4%22.5%9.6%7.8%6.4%6.4%4.6%2.3%
Mar 202639.6%21.6%9.5%7.7%7.7%7.7%4.5%1.8%
Apr 202637.9%20.5%13.7%7.4%7.4%6.3%4.7%2.1%
May 202638.1%25.5%11.3%6.1%6.1%6.1%5.2%1.7%
Jun 202639.8%26.7%9.5%5%7.7%5%4.5%1.8%
Jul 202640.2%27.4%9.6%7.8%5%6.4%2.3%1.4%
Aug 202636.8%24.7%13.4%5.9%8.8%4.6%4.2%1.7%
Sep 202634.8%23.3%15.4%6.7%6.7%6.7%4.7%1.6%
Oct 202642.4%16.5%13.6%8.9%7.2%5.9%4.2%1.3%

How has branded search for 5 Digital and The Print Company changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland printing companies in October 2026?

2 changes

  1. In October 2026, The Print Company gained share of searches among Auckland printing companies in New Zealand, from 34.8% to 42.4%.

  2. In October 2026, 5 Digital lost share of searches among Auckland printing companies in New Zealand, from 15.4% to 13.6%.

How are 5 Digital’s and The Print Company’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using 5 Digital’s and The Print Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

5 Digital

1 branded search term

  • 5 digital

The Print Company

1 branded search term

  • the print company

How the Brand Demand Index is measured

Other head-to-heads among Auckland printing companies

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