How popular is1Password in search?
In August 2026, there were an estimated 4.7K branded searches for 1Password in New Zealand which is up 32.1% over the last 11 months. 1Password holds 25% estimated Share of Search among New Zealand password managers and is ranked 2nd of 6 competitors for search popularity.
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Which password managers compete with 1Password?
Share of Search by month for Bitwarden, 1Password, LastPass, Dashlane, NordPass, Keeper. The figures are in the table below the chart.
View monthly share of search table
| Month | Bitwarden | 1Password | LastPass | Dashlane | NordPass | Keeper |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.3% | 22.2% | 29.3% | 6.6% | 5.8% | 2.7% |
| Nov 2025 | 29.5% | 27.1% | 27.6% | 6.1% | 6.6% | 3.1% |
| Dec 2025 | 35.1% | 26.8% | 24.8% | 6.2% | 4.4% | 2.7% |
| Jan 2026 | 32.5% | 25.7% | 27.7% | 6.2% | 5.2% | 2.7% |
| Feb 2026 | 26.7% | 32.8% | 22.5% | 5.8% | 10.1% | 2.1% |
| Mar 2026 | 35% | 24.8% | 22% | 5% | 10.3% | 2.9% |
| Apr 2026 | 33.1% | 27.7% | 20.4% | 4% | 13.1% | 1.8% |
| May 2026 | 37.6% | 25.3% | 16.5% | 4% | 15% | 1.6% |
| Jun 2026 | 47.7% | 27.9% | 15.7% | 4.3% | 2.6% | 1.7% |
| Jul 2026 | 39.2% | 34% | 17% | 3.8% | 3.6% | 2.4% |
| Aug 2026 | 43.6% | 25% | 20.7% | 5% | 3.3% | 2.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.6% | 8.2K | -8% | +4.5 points | |
| 2, held 2nd | 25% | 4.7K | -39.2% | -9 points | |
| 3, held 3rd | 20.7% | 3.9K | +0.78% | +3.7 points | |
| 4, held 4th | 5% | 940 | +8% | +1.2 points | |
| 5, held 5th | 3.3% | 620 | -24.4% | -0.3 points | |
| 6, held 6th | 2.3% | 430 | -20.4% | -0.1 points |
43.6%
held 1st · 8.2K estimated branded searches · -8% vs prior month · +4.5 points
25%
held 2nd · 4.7K estimated branded searches · -39.2% vs prior month · -9 points
3.
LastPass
20.7%
held 3rd · 3.9K estimated branded searches · +0.78% vs prior month · +3.7 points
4.
Dashlane5%
held 4th · 940 estimated branded searches · +8% vs prior month · +1.2 points
5.
NordPass3.3%
held 5th · 620 estimated branded searches · -24.4% vs prior month · -0.3 points
6.
Keeper2.3%
held 6th · 430 estimated branded searches · -20.4% vs prior month · -0.1 points
Compare search popularity between 1Password and its closest rivals
How has branded search demand for 1Password changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for 1Password in New Zealand rose from 3.5K to 4.7K.
- Across the 11 months ending August 2026, 1Password’s estimated Share of Search among password managers in New Zealand increased from 22.2% to 25%.
- Across the 11 months ending August 2026, 1Password’s estimated Share of Search among password managers in New Zealand peaked at 34% in July 2026 and was lowest at 22.2% in October 2025.
- Across the 11 months ending August 2026, 1Password rose from 3rd to 2nd among password managers in New Zealand.
How did search popularity change for New Zealand password managers in August 2026?
5 changes
In August 2026, Bitwarden gained estimated Share of Search among password managers in New Zealand, from 39.2% to 43.6%.
In August 2026, LastPass gained estimated Share of Search among password managers in New Zealand, from 17% to 20.7%.
In August 2026, Dashlane gained estimated Share of Search among password managers in New Zealand, from 3.8% to 5%.
In August 2026, 1Password lost estimated Share of Search among password managers in New Zealand, from 34% to 25%.
Estimated monthly branded searches for NordPass in New Zealand fell 32.6% over 11 measured months, from 920 to 620 in August 2026.
How is 1Password measured?
Brandwave collects information about searches that people make online using 1Password’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- 1password
- 1password app
- 1password chrome
- 1password com
- 1password download
- 1password download mac
- 1password mac
- 1password online
- 1password password manager
- 1password passwords
- 1password pricing
Do you work for 1Password? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is 1Password your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.