1Password vs Bitwarden:Which is more popular by branded search in New Zealand?
In August 2026, Bitwarden had more branded searches than 1Password among password managers in New Zealand. Bitwarden was estimated to have 8.2K branded searches compared to 1Password’s 4.7K, and held a 43.6% Share of Search versus 1Password’s 25%.
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Which is more popular in search, 1Password or Bitwarden?
Compare the password managers New Zealand people and teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bitwarden, 1Password. The figures are in the table below the chart.
View monthly share of search table
| Month | Bitwarden | 1Password | LastPass | Dashlane | NordPass | Keeper |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.3% | 22.2% | 29.3% | 6.6% | 5.8% | 2.7% |
| Nov 2025 | 29.5% | 27.1% | 27.6% | 6.1% | 6.6% | 3.1% |
| Dec 2025 | 35.1% | 26.8% | 24.8% | 6.2% | 4.4% | 2.7% |
| Jan 2026 | 32.5% | 25.7% | 27.7% | 6.2% | 5.2% | 2.7% |
| Feb 2026 | 26.7% | 32.8% | 22.5% | 5.8% | 10.1% | 2.1% |
| Mar 2026 | 35% | 24.8% | 22% | 5% | 10.3% | 2.9% |
| Apr 2026 | 33.1% | 27.7% | 20.4% | 4% | 13.1% | 1.8% |
| May 2026 | 37.6% | 25.3% | 16.5% | 4% | 15% | 1.6% |
| Jun 2026 | 47.7% | 27.9% | 15.7% | 4.3% | 2.6% | 1.7% |
| Jul 2026 | 39.2% | 34% | 17% | 3.8% | 3.6% | 2.4% |
| Aug 2026 | 43.6% | 25% | 20.7% | 5% | 3.3% | 2.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the 1Password and Bitwarden comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: 1Password took it in February 2026, Bitwarden took it in March 2026.
- Across the 11 months ending August 2026, 1Password’s estimated Share of Search among password managers in New Zealand moved from 22.2% to 25%, and its estimated monthly branded searches moved from 3.5K to 4.7K.
- Across the 11 months ending August 2026, Bitwarden’s estimated Share of Search among password managers in New Zealand moved from 33.3% to 43.6%, and its estimated monthly branded searches moved from 5.3K to 8.2K.
How did search popularity change for New Zealand password managers in August 2026?
2 changes
In August 2026, Bitwarden gained estimated Share of Search among password managers in New Zealand, from 39.2% to 43.6%.
In August 2026, 1Password lost estimated Share of Search among password managers in New Zealand, from 34% to 25%.
How each brand is measured
Brandwave collects information about searches that people make online using 1Password’s and Bitwarden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
1Password
11 branded search terms
- 1password
- 1password app
- 1password chrome
- 1password com
- 1password download
- 1password download mac
- 1password mac
- 1password online
- 1password password manager
- 1password passwords
- 1password pricing
Bitwarden
15 branded search terms
- bitwarden
- bitwarden app
- bitwarden chrome
- bitwarden chrome extension
- bitwarden com
- bitwarden download
- bitwarden extension
- bitwarden firefox
- bitwarden firefox extension
- bitwarden free
- bitwarden online
- bitwarden password manager
- bitwarden pricing
- bitwarden vault
- bitwarden web vault
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.