1Password vs NordPass:Which is more popular by branded search in New Zealand?
In August 2026, 1Password had more branded searches than NordPass among password managers in New Zealand. 1Password was estimated to have 4.7K branded searches compared to NordPass’ 620, and held a 25% Share of Search versus NordPass’ 3.3%.
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Which is more popular in search, 1Password or NordPass?
Compare the password managers New Zealand people and teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for 1Password, NordPass. The figures are in the table below the chart.
View monthly share of search table
| Month | Bitwarden | 1Password | LastPass | Dashlane | NordPass | Keeper |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.3% | 22.2% | 29.3% | 6.6% | 5.8% | 2.7% |
| Nov 2025 | 29.5% | 27.1% | 27.6% | 6.1% | 6.6% | 3.1% |
| Dec 2025 | 35.1% | 26.8% | 24.8% | 6.2% | 4.4% | 2.7% |
| Jan 2026 | 32.5% | 25.7% | 27.7% | 6.2% | 5.2% | 2.7% |
| Feb 2026 | 26.7% | 32.8% | 22.5% | 5.8% | 10.1% | 2.1% |
| Mar 2026 | 35% | 24.8% | 22% | 5% | 10.3% | 2.9% |
| Apr 2026 | 33.1% | 27.7% | 20.4% | 4% | 13.1% | 1.8% |
| May 2026 | 37.6% | 25.3% | 16.5% | 4% | 15% | 1.6% |
| Jun 2026 | 47.7% | 27.9% | 15.7% | 4.3% | 2.6% | 1.7% |
| Jul 2026 | 39.2% | 34% | 17% | 3.8% | 3.6% | 2.4% |
| Aug 2026 | 43.6% | 25% | 20.7% | 5% | 3.3% | 2.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the 1Password and NordPass comparison changed over the last 12 months?
3 findings
- 1Password was ahead of NordPass in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 1Password’s estimated Share of Search among password managers in New Zealand moved from 22.2% to 25%, and its estimated monthly branded searches moved from 3.5K to 4.7K.
- Across the 11 months ending August 2026, NordPass’ estimated Share of Search among password managers in New Zealand moved from 5.8% to 3.3%, and its estimated monthly branded searches moved from 920 to 620.
How did search popularity change for New Zealand password managers in August 2026?
2 changes
In August 2026, 1Password lost estimated Share of Search among password managers in New Zealand, from 34% to 25%.
Estimated monthly branded searches for NordPass in New Zealand fell 32.6% over 11 measured months, from 920 to 620 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using 1Password’s and NordPass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
1Password
11 branded search terms
- 1password
- 1password app
- 1password chrome
- 1password com
- 1password download
- 1password download mac
- 1password mac
- 1password online
- 1password password manager
- 1password passwords
- 1password pricing
NordPass
7 branded search terms
- nordpass
- nordpass app
- nordpass com
- nordpass download
- nordpass online
- nordpass password manager
- nordpass passwords
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.