Brandwave

Facebook, TikTok and Patreon:Which are most popular?

In September 2026, Facebook drew 80% of estimated branded searches across these three brands within global English language branded search, ahead of TikTok at 19.6%. When we checked with ChatGPT and Google AI Overviews, Patreon was mentioned most often, in three of the five answers. Of all seven brands we track in video monetisation platforms, TikTok was the second most recommended, Patreon was fourth and Facebook was fifth.

All three are video monetisation platforms worldwide. See all video monetisation platforms

Brands in this comparisonAny 10 or fewer published brands worldwide
  • Facebook
  • TikTok
  • Patreon

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Facebook, TikTok and Patreon in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Patreon was mentioned most often, in three of the five answers. Of all seven brands we track in video monetisation platforms, TikTok was the second most recommended, Patreon was fourth and Facebook was fifth.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vimeo1st
  2. TikTok2nd
  3. Uscreen2nd
  4. Patreon4th
  5. Facebook5th
  6. Muvi6th
  7. Kajabi7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vimeo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Patreon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Uscreen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kajabi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TikTok2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Facebook2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Muvi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about video monetisation platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How these brands compare month by month

Share of Search here is each brand's branded searches divided by the total for the brands in this comparison. Add or remove a brand and every share is worked out again.

  • Facebook
  • TikTok
  • Patreon
Facebook, TikTok and Patreon worldwide, by month

Share of searches by month for Facebook, TikTok, Patreon. The figures are in the table below the chart.

View monthly share of searches table
MonthFacebookTikTokPatreon
Oct 202582.9%16.6%0.45%
Nov 202582.9%16.6%0.45%
Dec 202582.9%16.6%0.45%
Jan 202682.8%16.6%0.55%
Feb 202682.9%16.6%0.45%
Mar 202682.8%16.6%0.55%
Apr 202680%19.6%0.43%
May 202679.9%19.5%0.53%
Jun 202679.9%19.5%0.53%
Jul 202680%19.6%0.43%
Aug 202679.9%19.5%0.53%
Sep 202680%19.6%0.43%

  1. 1.Facebook

    80%

    Held 1st. 618M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.TikTok

    19.6%

    Held 2nd. 151M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Patreon

    0.43%

    Held 3rd. 3.4M estimated branded searches, -18.1% vs prior month. Share -0.1 points.

How the Brand Demand Index is measured