Brandwave

Ezgif vs Giphy:Which is more popular?

In September 2026, Ezgif had more branded searches than Giphy among GIF makers worldwide. Ezgif had about 450,000 branded searches, while Giphy had 27,100. Ezgif made up 91.9% of all GIF maker searches we track, and Giphy accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about GIF makers, Ezgif appeared in all five answers and Giphy in two. Ezgif was mentioned before Giphy in four out of five answers.

Among GIF makers worldwide in September 2026

Who do people search for more?

Ezgif, about 17 searches for every 1 for Giphy

Ezgif 450K searchesGiphy 27.1K searches

Who does AI mention more?

Ezgif, mentioned in every answer we collected

Ezgif in 5 of 5Giphy in 2 of 5

Who does AI recommend more?

Ezgif, named ahead of Giphy in 4 of 5 answers

Ezgif first in 4Giphy first in 1

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Top GIF makers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ezgif appeared in all five answers. Giphy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ezgif was listed before Giphy in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ezgif1st
  2. Giphy2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ezgif5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Giphy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about GIF makers

5 answers
  • Asked ChatGPT

    “What's the best free GIF maker?”

    1. 1Ezgif
    2. 3Giphy
  • Asked ChatGPT

    “How do I turn a video into a GIF online?”

    1. 1Ezgif
  • Asked ChatGPT

    “Which app makes the best GIFs?”

    1. 1Giphy
    2. 4Ezgif
  • Searched Google, AI Overview

    “gif maker”

    1. 1Ezgif
  • Searched Google, AI Overview

    “video to gif”

    1. 1Ezgif

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Ezgif or Giphy more popular in search?

This chart shows how often people search Google for Ezgif and Giphy by name. Each line represents a brand's share of searches for all six GIF makers we track, month by month, from English-language searches worldwide.

Ezgif and Giphy among GIF makers worldwide, by month

Share of searches by month for Ezgif, Giphy. The figures are in the table below the chart.

View monthly share of searches table
MonthEzgifGiphy
Nov 202585.6%5.2%
Dec 202573.7%5.4%
Jan 202685.5%9.4%
Feb 202683.8%11.3%
Mar 202665%29%
Apr 202677.3%18.9%
May 202668%20.4%
Jun 202671.9%9.7%
Jul 202658.1%14.2%
Aug 202670.5%25.9%
Sep 202691.9%5.5%
Oct 2026——

How has branded search for Ezgif and Giphy changed worldwide over the last 12 months?

3 findings
  • Ezgif was ahead of Giphy in every measured month of the 11 months ending September 2026.
  • Across the 11 months ending September 2026, Ezgif’s share of searches among GIF makers worldwide moved from 85.6% to 91.9%, and its estimated monthly branded searches moved from 368K to 450K.
  • Across the 11 months ending September 2026, Giphy’s share of searches among GIF makers worldwide moved from 5.2% to 5.5%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

How did search popularity change for GIF makers worldwide in September 2026?

2 changes
  1. In September 2026, Ezgif gained share of searches among GIF makers worldwide, from 70.5% to 91.9%.

  2. In September 2026, Giphy lost share of searches among GIF makers worldwide, from 25.9% to 5.5%.

How are Ezgif’s and Giphy’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ezgif’s and Giphy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ezgif

1 branded search term

  • ezgif

Giphy

1 branded search term

  • giphy gif maker

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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