Brandwave

b.box vs Bentgo:Which is more popular?

In September 2026, b.box had more branded searches than Bentgo among bento lunch box brands worldwide. b.box had about 74,000 branded searches, while Bentgo had 60,500. b.box made up 27.5% of all bento lunch box brand searches we track, and Bentgo accounted for 22.4%. When we asked ChatGPT and Google AI Overviews about bento lunch box brands, Bentgo appeared in all five answers and b.box in none.

Among bento lunch box brands worldwide in September 2026

Who do people search for more?

b.box, about 22% more searches than Bentgo

b.box 74K searchesBentgo 60.5K searches

Who does AI mention more?

Bentgo, mentioned in every answer we collected

Bentgo in 5 of 5b.box in 0 of 5

Who does AI recommend more?

Bentgo, the only one of the two named

Bentgo first in 5b.box never named

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Top bento lunch box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bentgo appeared in all five answers. b.box did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bentgo1st
  2. OmieBox2nd
  3. Yumbox3rd
  4. monbento4th
  5. PlanetBox5th
  6. b.box–
  7. Sistema–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bentgo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OmieBox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • monbento3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yumbox2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PlanetBox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • b.box0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sistema0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bento lunch box brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is b.box or Bentgo more popular in search?

This chart shows how often people search Google for b.box and Bentgo by name. Each line represents a brand's share of searches for all seven bento lunch box brands we track, month by month, from English-language searches worldwide.

b.box and Bentgo among bento lunch box brands worldwide, by month

Share of searches by month for b.box, Bentgo. The figures are in the table below the chart.

View monthly share of searches table
Monthb.boxBentgoOmieBoxSistemaYumboxmonbentoPlanetBox
Oct 202519.8%16.2%10.8%10.8%24.2%13.3%4.8%
Nov 202530.7%16.8%11.2%11.2%11.2%13.8%5%
Dec 202531.5%21.1%9.4%9.4%9.4%14.1%5.1%
Jan 202635.3%19.3%10.6%12.9%8.6%8.6%4.7%
Feb 202628.3%23.1%12.6%12.6%8.4%10.3%4.6%
Mar 202621.4%26.1%14.3%11.7%9.6%11.7%5.2%
Apr 202619.5%23.8%13%13%10.6%13%7.1%
May 202622.8%22.8%12.5%12.5%10.2%12.5%6.8%
Jun 202619.7%29.5%13.2%10.8%10.8%8.8%7.2%
Jul 202618.3%33.5%15%10.1%8.2%6.7%8.2%
Aug 202618.8%28%18.8%12.6%10.3%4.6%6.9%
Sep 202627.5%22.4%18.4%12.3%8.2%6.7%4.5%

How has the b.box and Bentgo comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Bentgo took it in March 2026, b.box took it in September 2026.
  • Across the 12 months ending September 2026, b.box’s share of searches among bento lunch box brands worldwide moved from 19.8% to 27.5%, and its estimated monthly branded searches moved from 33.1K to 74K.
  • Across the 12 months ending September 2026, Bentgo’s share of searches among bento lunch box brands worldwide moved from 16.2% to 22.4%, and its estimated monthly branded searches moved from 27.1K to 60.5K.

How did search popularity change for bento lunch box brands worldwide in September 2026?

2 changes
  1. In September 2026, b.box overtook Bentgo to become the leader among bento lunch box brands worldwide, with 27.5% of the searches.

  2. In September 2026, Bentgo lost share of searches among bento lunch box brands worldwide, from 28% to 22.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using b.box’s and Bentgo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

b.box

1 branded search term

  • b box lunch box

Bentgo

1 branded search term

  • bentgo

How the Brand Demand Index is measured

Other head-to-heads among bento lunch box brands

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