Brandwave

US Cargo Control vs Yakima:Which is more popular?

In September 2026, US Cargo Control had more branded searches than Yakima among load bars brands worldwide. US Cargo Control had about 6,600 branded searches, while Yakima had 30. US Cargo Control made up 1.6% of all load bars brand searches we track, and Yakima accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about load bars brands, US Cargo Control appeared in three of the four answers and Yakima in one. US Cargo Control was mentioned before Yakima in three out of four answers.

Among load bars brands worldwide in September 2026

Who do people search for more?

US Cargo Control, about 220 searches for every 1 for Yakima

US Cargo Control 6.6K searchesYakima 30 searches

Who does AI mention more?

US Cargo Control, mentioned in 3 of 4 answers, Yakima in 1

US Cargo Control in 3 of 4Yakima in 1 of 4

Who does AI recommend more?

US Cargo Control, named ahead of Yakima in 3 of 4 answers

US Cargo Control first in 3Yakima first in 1

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Top load bars brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, US Cargo Control was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Yakima was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. US Cargo Control was listed before Yakima in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. US Cargo Control1st
  2. Thule2nd
  3. DC Cargo Mall3rd
  4. Yakima4th
  5. Front Runner–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • US Cargo Control3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Thule2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DC Cargo Mall2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yakima1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Front Runner0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about load bars brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is US Cargo Control or Yakima more popular in search?

This chart shows how often people search Google for US Cargo Control and Yakima by name. Each line represents a brand's share of searches for all five load bars brands we track, month by month, from English-language searches worldwide.

US Cargo Control and Yakima among load bars brands worldwide, by month

Share of searches by month for US Cargo Control, Yakima. The figures are in the table below the chart.

View monthly share of searches table
MonthThuleFront RunnerUS Cargo ControlDC Cargo MallYakima
Oct 202571.9%26.3%1.3%0.57%<0.01%
Nov 202572%26.4%1.1%0.47%<0.01%
Dec 202572%26.4%1.1%0.47%<0.01%
Jan 202672.3%26.5%0.87%0.39%<0.01%
Feb 202675.4%22.7%1.4%0.6%<0.01%
Mar 202675.5%22.6%1.4%0.59%<0.01%
Apr 202675.6%22.6%1.4%0.49%<0.01%
May 202679%19.3%1.2%0.51%<0.01%
Jun 202675.5%22.6%1.4%0.59%<0.01%
Jul 202679.1%19.3%1.2%0.42%<0.01%
Aug 202675.6%22.6%1.4%0.49%<0.01%
Sep 202675.2%22.6%1.6%0.6%<0.01%

How has the US Cargo Control and Yakima comparison changed over the last 12 months?

3 findings
  • US Cargo Control was ahead of Yakima in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, US Cargo Control’s share of searches among load bars brands worldwide moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
  • Across the 12 months ending September 2026, Yakima’s share of searches among load bars brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 20 to 30.

How did search popularity change for load bars brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.

  2. Estimated monthly branded searches for US Cargo Control worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using US Cargo Control’s and Yakima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

US Cargo Control

1 branded search term

  • us cargo control

Yakima

1 branded search term

  • yakima canopy

How the Brand Demand Index is measured

Other head-to-heads among load bars brands

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