Brandwave

Traulsen vs True Refrigeration:Which is more popular?

In September 2026, True Refrigeration had more branded searches than Traulsen among commercial refrigeration brands worldwide. True Refrigeration had about 12,100 branded searches, while Traulsen had 4,400. True Refrigeration made up 16.6% of all commercial refrigeration brand searches we track, and Traulsen accounted for 6%. When we asked ChatGPT and Google AI Overviews about commercial refrigeration brands, Traulsen appeared in all five answers and True Refrigeration in four. True Refrigeration was mentioned before Traulsen in four out of five answers.

Among commercial refrigeration brands worldwide in September 2026

Who do people search for more?

True Refrigeration, about 3 searches for every 1 for Traulsen

True Refrigeration 12.1K searchesTraulsen 4.4K searches

Who does AI mention more?

Traulsen, mentioned in every answer we collected

Traulsen in 5 of 5True Refrigeration in 4 of 5

Who does AI recommend more?

True Refrigeration, named ahead of Traulsen in 4 of 5 answers

True Refrigeration first in 4Traulsen first in 1

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Top commercial refrigeration brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Traulsen appeared in all five answers. True Refrigeration was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. True Refrigeration was listed before Traulsen in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. True Refrigeration1st
  2. Traulsen2nd
  3. Hoshizaki3rd
  4. Turbo Air4th
  5. Beverage-Air5th
  6. Atosa6th
  7. Continental Refrigerator7th
  8. SKOPE–
  9. Williams Refrigeration–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Turbo Air5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traulsen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Atosa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hoshizaki4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • True Refrigeration4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beverage-Air4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Continental Refrigerator3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SKOPE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Williams Refrigeration0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about commercial refrigeration brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Traulsen or True Refrigeration more popular in search?

This chart shows how often people search Google for Traulsen and True Refrigeration by name. Each line represents a brand's share of searches for all nine commercial refrigeration brands we track, month by month, from English-language searches worldwide.

Traulsen and True Refrigeration among commercial refrigeration brands worldwide, by month

Share of searches by month for True Refrigeration, Traulsen. The figures are in the table below the chart.

View monthly share of searches table
MonthHoshizakiSKOPETrue RefrigerationTurbo AirTraulsenAtosaBeverage-AirWilliams RefrigerationContinental Refrigerator
Oct 202527.2%27.2%18.2%9.9%3.6%3.6%4.4%3.6%2.3%
Nov 202525.6%31.4%17.1%9.3%3.4%3.4%4.1%3.4%2.3%
Dec 202527.6%27.6%18.4%10.1%2.9%3.7%4.4%2.9%2.4%
Jan 202628.1%28.1%18.7%8.4%3%3.7%4.6%3%2.4%
Feb 202625.3%31%16.9%9.2%3.4%4.1%4.1%3.4%2.7%
Mar 202627.7%27.7%18.5%8.2%3%4.5%4.5%3.6%2.4%
Apr 202627.7%27.7%18.5%8.2%3%4.5%4.5%3%3%
May 202629.1%29.1%15.9%8.7%3.1%4.7%3.8%3.1%2.5%
Jun 202628.9%28.9%15.8%8.6%3.1%4.7%3.8%3.8%2.5%
Jul 202628.1%28.1%18.7%6.8%3%4.6%4.6%3%3%
Aug 202627.7%27.7%18.5%8.2%3%4.5%4.5%3%3%
Sep 202630.4%24.8%16.6%7.4%6%4.9%4%3.3%2.6%

How has the Traulsen and True Refrigeration comparison changed over the last 12 months?

3 findings

How did search popularity change for commercial refrigeration brands worldwide in September 2026?

2 changes

  1. In September 2026, Traulsen overtook Atosa and 2 others to rank 5th among commercial refrigeration brands worldwide, with 6% of the searches.

  2. In September 2026, True Refrigeration lost share of searches among commercial refrigeration brands worldwide, from 18.5% to 16.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Traulsen’s and True Refrigeration’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Traulsen

1 branded search term

  • traulsen

True Refrigeration

1 branded search term

  • true refrigeration

How the Brand Demand Index is measured

Other head-to-heads among commercial refrigeration brands

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