Brandwave

How popular isTraulsen?

In September 2026, people searched for Traulsen by name about 4,400 times worldwide, a 51.7% increase from the previous year. These searches made up 6% of all global commercial refrigeration brand searches, placing Traulsen fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about commercial refrigeration brands, Traulsen appeared in all answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Traulsen is the fifth most searched of 9 competitors and the second most recommended in AI answers.

  1. HoshizakiShare of searches 30.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. SKOPEShare of searches 24.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. True RefrigerationShare of searches 16.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Turbo AirShare of searches 7.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  5. TraulsenShare of searches 6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top commercial refrigeration brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Traulsen appeared in all five answers. Traulsen is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. True Refrigeration1st
  2. Traulsen2nd
  3. Hoshizaki3rd
  4. Turbo Air4th
  5. Beverage-Air5th
  6. Atosa6th
  7. Continental Refrigerator7th
  8. SKOPE–
  9. Williams Refrigeration–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Turbo Air5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traulsen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Atosa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hoshizaki4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • True Refrigeration4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beverage-Air4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Continental Refrigerator3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SKOPE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Williams Refrigeration0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about commercial refrigeration brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which commercial refrigeration brands compete with Traulsen?

Traulsen against commercial refrigeration brands worldwide, by month

Share of searches by month for Hoshizaki, SKOPE, True Refrigeration, Turbo Air, Traulsen, Atosa, Beverage-Air, Williams Refrigeration, Continental Refrigerator. The figures are in the table below the chart.

View monthly share of searches table
MonthHoshizakiSKOPETrue RefrigerationTurbo AirTraulsenAtosaBeverage-AirWilliams RefrigerationContinental Refrigerator
Oct 202527.2%27.2%18.2%9.9%3.6%3.6%4.4%3.6%2.3%
Nov 202525.6%31.4%17.1%9.3%3.4%3.4%4.1%3.4%2.3%
Dec 202527.6%27.6%18.4%10.1%2.9%3.7%4.4%2.9%2.4%
Jan 202628.1%28.1%18.7%8.4%3%3.7%4.6%3%2.4%
Feb 202625.3%31%16.9%9.2%3.4%4.1%4.1%3.4%2.7%
Mar 202627.7%27.7%18.5%8.2%3%4.5%4.5%3.6%2.4%
Apr 202627.7%27.7%18.5%8.2%3%4.5%4.5%3%3%
May 202629.1%29.1%15.9%8.7%3.1%4.7%3.8%3.1%2.5%
Jun 202628.9%28.9%15.8%8.6%3.1%4.7%3.8%3.8%2.5%
Jul 202628.1%28.1%18.7%6.8%3%4.6%4.6%3%3%
Aug 202627.7%27.7%18.5%8.2%3%4.5%4.5%3%3%
Sep 202630.4%24.8%16.6%7.4%6%4.9%4%3.3%2.6%

  1. 1.Hoshizaki

    30.4%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. 2.SKOPE

    24.8%

    Held 2nd. 18.1K estimated branded searches, -18.5% vs prior month. Share -2.9 points.

  3. 3.True Refrigeration

    16.6%

    Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  4. 4.Turbo Air

    7.4%

    Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  5. 5.Traulsen

    6%

    Moved from 8th to 5th. 4.4K estimated branded searches, +83.3% vs prior month. Share +3 points.

  6. 6.Atosa

    4.9%

    Moved from 5th to 6th. 3.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Beverage-Air

    4%

    Moved from 6th to 7th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.5 points.

  8. 8.Williams Refrigeration

    3.3%

    Moved from 9th to 8th. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Continental Refrigerator

    2.6%

    Moved from 7th to 9th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.4 points.

Compare popularity between Traulsen and its closest rivals

Every comparison with Traulsen

8 comparisons

How has branded search demand for Traulsen changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Traulsen worldwide rose from 2.9K to 4.4K.
  • Across the 12 months ending September 2026, Traulsen’s share of searches among commercial refrigeration brands worldwide increased from 3.6% to 6%.
  • Across the 12 months ending September 2026, Traulsen’s share of searches among commercial refrigeration brands worldwide peaked at 6% in September 2026 and was lowest at 2.9% in December 2025.
  • Across the 12 months ending September 2026, Traulsen rose from 7th to 5th among commercial refrigeration brands worldwide.

How did search popularity change for commercial refrigeration brands worldwide in September 2026?

6 changes

  1. In September 2026, Traulsen overtook Atosa and 2 others to rank 5th among commercial refrigeration brands worldwide, with 6% of the searches.

  2. In September 2026, Hoshizaki gained share of searches among commercial refrigeration brands worldwide, from 27.7% to 30.4%.

  3. In September 2026, SKOPE lost share of searches among commercial refrigeration brands worldwide, from 27.7% to 24.8%.

  4. In September 2026, True Refrigeration lost share of searches among commercial refrigeration brands worldwide, from 18.5% to 16.6%.

  5. In September 2026, Turbo Air lost share of searches among commercial refrigeration brands worldwide, from 8.2% to 7.4%.

  6. In September 2026, Beverage-Air lost share of searches among commercial refrigeration brands worldwide, from 4.5% to 4%.

How are Traulsen’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Traulsen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • traulsen

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How the Brand Demand Index is measured

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