Brandwave

Hoshizaki vs SKOPE:Which is more popular?

In September 2026, Hoshizaki had more branded searches than SKOPE among commercial refrigeration brands worldwide. Hoshizaki had about 22,200 branded searches, while SKOPE had 18,100. Hoshizaki made up 30.4% of all commercial refrigeration brand searches we track, and SKOPE accounted for 24.8%. When we asked ChatGPT and Google AI Overviews about commercial refrigeration brands, Hoshizaki appeared in four of the five answers and SKOPE in none.

Among commercial refrigeration brands worldwide in September 2026

Who do people search for more?

Hoshizaki, about 23% more searches than SKOPE

Hoshizaki 22.2K searchesSKOPE 18.1K searches

Who does AI mention more?

Hoshizaki, mentioned in 4 of 5 answers, SKOPE in 0

Hoshizaki in 4 of 5SKOPE in 0 of 5

Who does AI recommend more?

Hoshizaki, the only one of the two named

Hoshizaki first in 4SKOPE never named

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Top commercial refrigeration brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hoshizaki was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. SKOPE did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. True Refrigeration1st
  2. Traulsen2nd
  3. Hoshizaki3rd
  4. Turbo Air4th
  5. Beverage-Air5th
  6. Atosa6th
  7. Continental Refrigerator7th
  8. SKOPE–
  9. Williams Refrigeration–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Turbo Air5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traulsen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Atosa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hoshizaki4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • True Refrigeration4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beverage-Air4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Continental Refrigerator3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SKOPE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Williams Refrigeration0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about commercial refrigeration brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Hoshizaki or SKOPE more popular in search?

This chart shows how often people search Google for Hoshizaki and SKOPE by name. Each line represents a brand's share of searches for all nine commercial refrigeration brands we track, month by month, from English-language searches worldwide.

Hoshizaki and SKOPE among commercial refrigeration brands worldwide, by month

Share of searches by month for Hoshizaki, SKOPE. The figures are in the table below the chart.

View monthly share of searches table
MonthHoshizakiSKOPETrue RefrigerationTurbo AirTraulsenAtosaBeverage-AirWilliams RefrigerationContinental Refrigerator
Oct 202527.2%27.2%18.2%9.9%3.6%3.6%4.4%3.6%2.3%
Nov 202525.6%31.4%17.1%9.3%3.4%3.4%4.1%3.4%2.3%
Dec 202527.6%27.6%18.4%10.1%2.9%3.7%4.4%2.9%2.4%
Jan 202628.1%28.1%18.7%8.4%3%3.7%4.6%3%2.4%
Feb 202625.3%31%16.9%9.2%3.4%4.1%4.1%3.4%2.7%
Mar 202627.7%27.7%18.5%8.2%3%4.5%4.5%3.6%2.4%
Apr 202627.7%27.7%18.5%8.2%3%4.5%4.5%3%3%
May 202629.1%29.1%15.9%8.7%3.1%4.7%3.8%3.1%2.5%
Jun 202628.9%28.9%15.8%8.6%3.1%4.7%3.8%3.8%2.5%
Jul 202628.1%28.1%18.7%6.8%3%4.6%4.6%3%3%
Aug 202627.7%27.7%18.5%8.2%3%4.5%4.5%3%3%
Sep 202630.4%24.8%16.6%7.4%6%4.9%4%3.3%2.6%

How has the Hoshizaki and SKOPE comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Hoshizaki took it in September 2026.
  • Across the 12 months ending September 2026, Hoshizaki’s share of searches among commercial refrigeration brands worldwide moved from 27.2% to 30.4%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, SKOPE’s share of searches among commercial refrigeration brands worldwide moved from 27.2% to 24.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for commercial refrigeration brands worldwide in September 2026?

2 changes
  1. In September 2026, Hoshizaki gained share of searches among commercial refrigeration brands worldwide, from 27.7% to 30.4%.

  2. In September 2026, SKOPE lost share of searches among commercial refrigeration brands worldwide, from 27.7% to 24.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hoshizaki’s and SKOPE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hoshizaki

1 branded search term

  • hoshizaki

SKOPE

1 branded search term

  • skope

How the Brand Demand Index is measured

Other head-to-heads among commercial refrigeration brands

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