Tailscale vs Zscaler Private Access:Which is searched more?

Name: Tailscale vs Zscaler Private Access: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Tailscale had more branded searches than Zscaler Private Access among zero trust network access platforms worldwide. Tailscale had about 1.5 million branded searches, while Zscaler Private Access had 1,600. Tailscale made up 85.8% of all zero trust network access platform searches we track, and Zscaler Private Access accounted for 0.09%. These are worldwide searches for English-language branded terms.

Share of searches among zero trust network access platforms worldwide in September 2026Is Tailscale or Zscaler Private Access more popular in search?

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Is Tailscale or Zscaler Private Access more popular in search?

Compare services and tools used to provide secure remote access to business networks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Tailscale and Zscaler Private Access among zero trust network access platforms worldwide, by month

Month	Tailscale	OpenVPN	Twingate	NordLayer	GoodAccess	Zscaler Private Access	Palo Alto Networks Prisma Access
Oct 2025	59%	34%	5.3%	1.3%	0.17%	0.2%	0.03%
Nov 2025	64.6%	30.1%	3.9%	0.96%	0.15%	0.23%	0.02%
Dec 2025	65.1%	30.4%	3.2%	0.96%	0.13%	0.15%	0.03%
Jan 2026	71.5%	22.8%	4.3%	1.1%	0.14%	0.16%	0.02%
Feb 2026	76.6%	19.8%	2.5%	0.76%	0.1%	0.15%	0.03%
Mar 2026	72.8%	23%	3%	0.89%	0.12%	0.14%	0.03%
Apr 2026	76.7%	19.7%	2.5%	0.77%	0.1%	0.15%	0.04%
May 2026	76.7%	19.7%	2.5%	0.77%	0.12%	0.12%	0.04%
Jun 2026	76.8%	19.6%	2.5%	0.76%	0.12%	0.12%	0.05%
Jul 2026	82.8%	14.4%	1.8%	0.68%	0.11%	0.11%	0.07%
Aug 2026	83%	14.3%	1.8%	0.68%	0.11%	0.09%	0.05%
Sep 2026	85.8%	11.9%	1.6%	0.57%	0.09%	0.09%	0.02%

How has the Tailscale and Zscaler Private Access comparison changed over the last 12 months?

3 findings

Tailscale was ahead of Zscaler Private Access in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Tailscale’s share of searches among zero trust network access platforms worldwide moved from 59% to 85.8%, and its estimated monthly branded searches moved from 551K to 1.5M.
Across the 12 months ending September 2026, Zscaler Private Access’ share of searches among zero trust network access platforms worldwide moved from 0.2% to 0.09%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

How did search popularity change for zero trust network access platforms worldwide in September 2026?

2 changes

In September 2026, Tailscale gained share of searches among zero trust network access platforms worldwide, from 83% to 85.8%.
Estimated monthly branded searches for Zscaler Private Access worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Tailscale’s and Zscaler Private Access’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.