Brandwave

How popular isTailscale in search?

In August 2026, there were an estimated 1.2M branded searches for Tailscale worldwide which is up 121.9% over the last 11 months. Tailscale holds 83.1% estimated Share of Search among zero trust network access platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tailscale83.1%
  2. OpenVPN14.3%
  3. Twingate1.8%
  4. NordLayer0.68%
  5. GoodAccess0.11%
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Which zero trust network access platforms compete with Tailscale?

Tailscale against zero trust network access platforms worldwide, by month

Share of Search by month for Tailscale, OpenVPN. The figures are in the table below the chart.

View monthly share of search table
MonthTailscaleOpenVPNTwingateNordLayerGoodAccess
Oct 202559.1%34.1%5.3%1.3%0.17%
Nov 202564.7%30.2%3.9%0.96%0.15%
Dec 202565.2%30.5%3.2%0.97%0.13%
Jan 202671.7%22.8%4.3%1.1%0.14%
Feb 202676.7%19.9%2.6%0.76%0.1%
Mar 202672.9%23.1%3%0.89%0.12%
Apr 202676.8%19.7%2.6%0.77%0.1%
May 202676.8%19.7%2.5%0.77%0.12%
Jun 202676.9%19.6%2.5%0.76%0.12%
Jul 202683%14.4%1.8%0.68%0.11%
Aug 202683.1%14.3%1.8%0.68%0.11%
Sep 2026—————

  1. 1.Tailscale

    83.1%

    held 1st · 1.2M estimated branded searches · -0.03% vs prior month · +0.1 points

  2. 2.OpenVPN

    14.3%

    held 2nd · 211K estimated branded searches · -0.76% vs prior month · -0.1 points

  3. 3.Twingate

    1.8%

    held 3rd · 27.3K estimated branded searches · +0.11% vs prior month · 0 points

  4. 4.NordLayer

    0.68%

    held 4th · 10K estimated branded searches · +0.2% vs prior month · 0 points

  5. 5.GoodAccess

    0.11%

    held 5th · 1.6K estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Tailscale and its closest rivals

How has branded search demand for Tailscale changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tailscale worldwide rose from 552K to 1.2M.
  • Across the 11 months ending August 2026, Tailscale’s estimated Share of Search among zero trust network access platforms worldwide increased from 59.1% to 83.1%.

How did search popularity change for zero trust network access platforms worldwide in August 2026?

  1. Tailscale’s estimated Share of Search among zero trust network access platforms worldwide has gained ground for 3 months in a row, from 76.8% to 83.1% in August 2026.

  2. OpenVPN’s estimated Share of Search among zero trust network access platforms worldwide has lost ground for 3 months in a row, from 19.7% to 14.3% in August 2026.

  3. Estimated monthly branded searches for Twingate worldwide fell 45.2% over 11 measured months, from 49.8K to 27.3K in August 2026.

  4. Estimated monthly branded searches for NordLayer worldwide fell 18.1% over 11 measured months, from 12.2K to 10K in August 2026.

How is Tailscale measured?

Brandwave collects information about searches that people make online using Tailscale’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • tailscale
  • tailscale app
  • tailscale com
  • tailscale software
  • tailscale zero trust
  • zero trust tailscale

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How the Brand Demand Index is measured

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