NordLayer vs Tailscale:Which is more popular by branded search?
In August 2026, Tailscale had more branded searches than NordLayer among zero trust network access platforms worldwide. Tailscale was estimated to have 1.2M branded searches compared to NordLayer’s 10K, and held an 83.1% Share of Search versus NordLayer’s 0.68%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow NordLayer vs Tailscale and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, NordLayer or Tailscale?
Compare services and tools used to provide secure remote access to business networks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tailscale, NordLayer. The figures are in the table below the chart.
View monthly share of search table
| Month | Tailscale | OpenVPN | Twingate | NordLayer | GoodAccess |
|---|---|---|---|---|---|
| Oct 2025 | 59.1% | 34.1% | 5.3% | 1.3% | 0.17% |
| Nov 2025 | 64.7% | 30.2% | 3.9% | 0.96% | 0.15% |
| Dec 2025 | 65.2% | 30.5% | 3.2% | 0.97% | 0.13% |
| Jan 2026 | 71.7% | 22.8% | 4.3% | 1.1% | 0.14% |
| Feb 2026 | 76.7% | 19.9% | 2.6% | 0.76% | 0.1% |
| Mar 2026 | 72.9% | 23.1% | 3% | 0.89% | 0.12% |
| Apr 2026 | 76.8% | 19.7% | 2.6% | 0.77% | 0.1% |
| May 2026 | 76.8% | 19.7% | 2.5% | 0.77% | 0.12% |
| Jun 2026 | 76.9% | 19.6% | 2.5% | 0.76% | 0.12% |
| Jul 2026 | 83% | 14.4% | 1.8% | 0.68% | 0.11% |
| Aug 2026 | 83.1% | 14.3% | 1.8% | 0.68% | 0.11% |
| Sep 2026 | — | — | — | — | — |
How has the NordLayer and Tailscale comparison changed over the last 12 months?
3 findings
- Tailscale was ahead of NordLayer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, NordLayer’s estimated Share of Search among zero trust network access platforms worldwide moved from 1.3% to 0.68%, and its estimated monthly branded searches moved from 12.2K to 10K.
- Across the 11 months ending August 2026, Tailscale’s estimated Share of Search among zero trust network access platforms worldwide moved from 59.1% to 83.1%, and its estimated monthly branded searches moved from 552K to 1.2M.
How did search popularity change for zero trust network access platforms worldwide in August 2026?
2 changes
Tailscale’s estimated Share of Search among zero trust network access platforms worldwide has gained ground for 3 months in a row, from 76.8% to 83.1% in August 2026.
Estimated monthly branded searches for NordLayer worldwide fell 18.1% over 11 measured months, from 12.2K to 10K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using NordLayer’s and Tailscale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.