Brandwave

Zero trust network access platforms:Which brands are most popular in search?

In August 2026, Tailscale was the most searched among zero trust network access platforms worldwide, with an estimated 1.2M branded searches and 83.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tailscale83.1%
  2. OpenVPN14.3%
  3. Twingate1.8%
  4. NordLayer0.68%
  5. GoodAccess0.11%

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Share of SearchLeaderboard

Compare services and tools used to provide secure remote access to business networks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among zero trust network access platforms worldwide, by month

Share of Search by month for Tailscale, OpenVPN. The figures are in the table below the chart.

View monthly share of search table
MonthTailscaleOpenVPNTwingateNordLayerGoodAccess
Oct 202559.1%34.1%5.3%1.3%0.17%
Nov 202564.7%30.2%3.9%0.96%0.15%
Dec 202565.2%30.5%3.2%0.97%0.13%
Jan 202671.7%22.8%4.3%1.1%0.14%
Feb 202676.7%19.9%2.6%0.76%0.1%
Mar 202672.9%23.1%3%0.89%0.12%
Apr 202676.8%19.7%2.6%0.77%0.1%
May 202676.8%19.7%2.5%0.77%0.12%
Jun 202676.9%19.6%2.5%0.76%0.12%
Jul 202683%14.4%1.8%0.68%0.11%
Aug 202683.1%14.3%1.8%0.68%0.11%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Tailscale

    83.1%

    held 1st · 1.2M estimated branded searches · -0.03% vs prior month · +0.1 points

  2. 2.OpenVPN

    14.3%

    held 2nd · 211K estimated branded searches · -0.76% vs prior month · -0.1 points

  3. 3.Twingate

    1.8%

    held 3rd · 27.3K estimated branded searches · +0.11% vs prior month · 0 points

  4. 4.NordLayer

    0.68%

    held 4th · 10K estimated branded searches · +0.2% vs prior month · 0 points

  5. 5.GoodAccess

    0.11%

    held 5th · 1.6K estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among zero trust network access platforms worldwide?

In August 2026, Tailscale was the most searched among zero trust network access platforms worldwide, with an estimated 1.2M branded searches and 83.1% estimated Share of Search within this set. OpenVPN is in 2nd place, 68.8 percentage points behind at 14.3% Share of Search.

Global zero trust network access platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Tailscale59.1% → 83.1%83.1%Aug 202659.1%Oct 20251st
OpenVPN34.1% → 14.3%34.1%Oct 202514.3%Aug 20262nd
Twingate5.3% → 1.8%5.3%Oct 20251.8%Jul 20263rd
NordLayer1.3% → 0.68%1.3%Oct 20250.68%Jul 20264th
GoodAccess0.17% → 0.11%0.17%Oct 20250.1%Feb 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Tailscale’s estimated Share of Search among zero trust network access platforms worldwide increased from 59.1% to 83.1%.
  • Across the 11 months ending August 2026, OpenVPN’s estimated Share of Search among zero trust network access platforms worldwide decreased from 34.1% to 14.3%.
  • Across the 11 months ending August 2026, Twingate’s estimated Share of Search among zero trust network access platforms worldwide decreased from 5.3% to 1.8%.
  • Across the 11 months ending August 2026, NordLayer’s estimated Share of Search among zero trust network access platforms worldwide decreased from 1.3% to 0.68%.
  • Across the 11 months ending August 2026, Twingate’s estimated Share of Search among zero trust network access platforms worldwide peaked at 5.3% in October 2025 and was lowest at 1.8% in July 2026.
  • Across the 11 months ending August 2026, GoodAccess held steady: its estimated Share of Search among zero trust network access platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for zero trust network access platforms worldwide in August 2026?

  1. Tailscale’s estimated Share of Search among zero trust network access platforms worldwide has gained ground for 3 months in a row, from 76.8% to 83.1% in August 2026.

  2. OpenVPN’s estimated Share of Search among zero trust network access platforms worldwide has lost ground for 3 months in a row, from 19.7% to 14.3% in August 2026.

  3. Estimated monthly branded searches for Twingate worldwide fell 45.2% over 11 measured months, from 49.8K to 27.3K in August 2026.

  4. Estimated monthly branded searches for NordLayer worldwide fell 18.1% over 11 measured months, from 12.2K to 10K in August 2026.

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