Swag.com vs SwagUp:Which is searched more?
In September 2026, SwagUp had more branded searches than Swag.com among company swag platforms worldwide. SwagUp had about 3,600 branded searches, while Swag.com had 1,900. SwagUp made up 40.5% of all company swag platform searches we track, and Swag.com accounted for 21.4%. These are worldwide searches for English-language branded terms.
Follow Swag.com vs SwagUp and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Swag.com or SwagUp more popular in search?
Compare the platforms companies order, store and ship branded merchandise through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for SwagUp, Swag.com. The figures are in the table below the chart.
View monthly share of searches table
| Month | SwagUp | Axomo | Swag.com | Printfection | Swagify |
|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 19.8% | 19.8% | 13.2% | 10.7% |
| Nov 2025 | 40.4% | 17.5% | 22.1% | 11.9% | 8.1% |
| Dec 2025 | 39.9% | 17.2% | 21.8% | 14.5% | 6.5% |
| Jan 2026 | 38.2% | 20.8% | 20.8% | 13.9% | 6.3% |
| Feb 2026 | 33.6% | 22.4% | 22.4% | 14.9% | 6.7% |
| Mar 2026 | 32.1% | 21.4% | 25.8% | 14.3% | 6.4% |
| Apr 2026 | 31.8% | 21.2% | 31.8% | 8.8% | 6.4% |
| May 2026 | 31.2% | 25.8% | 25.8% | 10.8% | 6.4% |
| Jun 2026 | 38.9% | 25.9% | 20.5% | 9.5% | 5.2% |
| Jul 2026 | 38.9% | 25.9% | 20.5% | 9.5% | 5.2% |
| Aug 2026 | 40% | 26.6% | 21.1% | 8% | 4.3% |
| Sep 2026 | 40.5% | 27% | 21.4% | 6.6% | 4.4% |
How has the Swag.com and SwagUp comparison changed over the last 12 months?
3 findings
- SwagUp was ahead of Swag.com in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Swag.com’s share of searches among company swag platforms worldwide moved from 19.8% to 21.4%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, SwagUp’s share of searches among company swag platforms worldwide moved from 36.4% to 40.5%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for company swag platforms worldwide in September 2026?
2 changes
In September 2026, SwagUp gained share of searches among company swag platforms worldwide, from 40% to 40.5%.
Estimated monthly branded searches for Swag.com worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Swag.com’s and SwagUp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among company swag platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.