Axomo vs Swag.com:Which is searched more?
In September 2026, Axomo had more branded searches than Swag.com among company swag platforms worldwide. Axomo had about 2,400 branded searches, while Swag.com had 1,900. Axomo made up 27% of all company swag platform searches we track, and Swag.com accounted for 21.4%. These are worldwide searches for English-language branded terms.
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Is Axomo or Swag.com more popular in search?
Compare the platforms companies order, store and ship branded merchandise through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Axomo, Swag.com. The figures are in the table below the chart.
View monthly share of searches table
| Month | SwagUp | Axomo | Swag.com | Printfection | Swagify |
|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 19.8% | 19.8% | 13.2% | 10.7% |
| Nov 2025 | 40.4% | 17.5% | 22.1% | 11.9% | 8.1% |
| Dec 2025 | 39.9% | 17.2% | 21.8% | 14.5% | 6.5% |
| Jan 2026 | 38.2% | 20.8% | 20.8% | 13.9% | 6.3% |
| Feb 2026 | 33.6% | 22.4% | 22.4% | 14.9% | 6.7% |
| Mar 2026 | 32.1% | 21.4% | 25.8% | 14.3% | 6.4% |
| Apr 2026 | 31.8% | 21.2% | 31.8% | 8.8% | 6.4% |
| May 2026 | 31.2% | 25.8% | 25.8% | 10.8% | 6.4% |
| Jun 2026 | 38.9% | 25.9% | 20.5% | 9.5% | 5.2% |
| Jul 2026 | 38.9% | 25.9% | 20.5% | 9.5% | 5.2% |
| Aug 2026 | 40% | 26.6% | 21.1% | 8% | 4.3% |
| Sep 2026 | 40.5% | 27% | 21.4% | 6.6% | 4.4% |
How has the Axomo and Swag.com comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Axomo took it in June 2026.
- Across the 12 months ending September 2026, Axomo’s share of searches among company swag platforms worldwide moved from 19.8% to 27%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Swag.com’s share of searches among company swag platforms worldwide moved from 19.8% to 21.4%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for company swag platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Swag.com worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Axomo’s and Swag.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among company swag platforms
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