Swag.com vs SwagUp:Which is more popular?
In September 2026, SwagUp had more branded searches than Swag.com among company swag platforms worldwide. SwagUp had about 3,600 branded searches, while Swag.com had 1,900. SwagUp made up 40.5% of all company swag platform searches we track, and Swag.com accounted for 21.4%. When we asked ChatGPT and Google AI Overviews about company swag platforms, SwagUp appeared in three of the five answers and Swag.com in two. SwagUp was mentioned before Swag.com in every answer.
Who do people search for more?
SwagUp, about 89% more searches than Swag.com
Who does AI mention more?
SwagUp, mentioned in 3 of 5 answers, Swag.com in 2
Who does AI recommend more?
SwagUp, named ahead of Swag.com in every answer
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Top company swag platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SwagUp was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Swag.com was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. SwagUp was listed before Swag.com in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SwagUp3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Swag.com2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Printfection2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Axomo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Swagify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about company swag platforms
5 answers
Asked ChatGPT
“Which company swag platform should I use?”
Asked ChatGPT
“What are the best company swag platforms?”
Asked ChatGPT
“What's the best swag platform for sending merch to remote employees?”
Searched Google, AI Overview
“company swag”
Searched Google, AI Overview
“custom swag”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Swag.com or SwagUp more popular in search?
This chart shows how often people search Google for Swag.com and SwagUp by name. Each line represents a brand's share of searches for all five company swag platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for SwagUp, Swag.com. The figures are in the table below the chart.
View monthly share of searches table
| Month | SwagUp | Axomo | Swag.com | Printfection | Swagify |
|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 19.8% | 19.8% | 13.2% | 10.7% |
| Nov 2025 | 40.4% | 17.5% | 22.1% | 11.9% | 8.1% |
| Dec 2025 | 39.9% | 17.2% | 21.8% | 14.5% | 6.5% |
| Jan 2026 | 38.2% | 20.8% | 20.8% | 13.9% | 6.3% |
| Feb 2026 | 33.6% | 22.4% | 22.4% | 14.9% | 6.7% |
| Mar 2026 | 32.1% | 21.4% | 25.8% | 14.3% | 6.4% |
| Apr 2026 | 31.8% | 21.2% | 31.8% | 8.8% | 6.4% |
| May 2026 | 31.2% | 25.8% | 25.8% | 10.8% | 6.4% |
| Jun 2026 | 38.9% | 25.9% | 20.5% | 9.5% | 5.2% |
| Jul 2026 | 38.9% | 25.9% | 20.5% | 9.5% | 5.2% |
| Aug 2026 | 40% | 26.6% | 21.1% | 8% | 4.3% |
| Sep 2026 | 40.5% | 27% | 21.4% | 6.6% | 4.4% |
How has the Swag.com and SwagUp comparison changed over the last 12 months?
3 findings
- SwagUp was ahead of Swag.com in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Swag.com’s share of searches among company swag platforms worldwide moved from 19.8% to 21.4%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, SwagUp’s share of searches among company swag platforms worldwide moved from 36.4% to 40.5%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for company swag platforms worldwide in September 2026?
2 changes
In September 2026, SwagUp gained share of searches among company swag platforms worldwide, from 40% to 40.5%.
Estimated monthly branded searches for Swag.com worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Swag.com’s and SwagUp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among company swag platforms
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