Company swag platforms:Which are most popular?
In September 2026, SwagUp was the most searched company swag platform worldwide, accounting for 40.5% of all searches among the five platforms we track. When we checked with ChatGPT and Google AI Overviews, SwagUp was mentioned most often, in three of the five answers. SwagUp was recommended most often, coming first in both responses that gave a list.
SwagUpShare of searches 40.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
AxomoShare of searches 27%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Swag.comShare of searches 21.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations –
PrintfectionShare of searches 6.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
SwagifyShare of searches 4.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top company swag platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, SwagUp was mentioned most often, in three of the five answers. SwagUp was recommended most often, coming first in both answers that gave a list. Printfection was second. Axomo, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SwagUp3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Swag.com2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Printfection2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Axomo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Swagify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about company swag platforms
5 answers
Asked ChatGPT
“Which company swag platform should I use?”
Asked ChatGPT
“What are the best company swag platforms?”
Asked ChatGPT
“What's the best swag platform for sending merch to remote employees?”
Searched Google, AI Overview
“company swag”
Searched Google, AI Overview
“custom swag”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which company swag platforms do people search for most?
This chart shows how often people search Google for each company swag platform by name. Each line represents a brand's share of searches for all five company swag platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for SwagUp, Axomo, Swag.com, Printfection, Swagify. The figures are in the table below the chart.
View monthly share of searches table
| Month | SwagUp | Axomo | Swag.com | Printfection | Swagify |
|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 19.8% | 19.8% | 13.2% | 10.7% |
| Nov 2025 | 40.4% | 17.5% | 22.1% | 11.9% | 8.1% |
| Dec 2025 | 39.9% | 17.2% | 21.8% | 14.5% | 6.5% |
| Jan 2026 | 38.2% | 20.8% | 20.8% | 13.9% | 6.3% |
| Feb 2026 | 33.6% | 22.4% | 22.4% | 14.9% | 6.7% |
| Mar 2026 | 32.1% | 21.4% | 25.8% | 14.3% | 6.4% |
| Apr 2026 | 31.8% | 21.2% | 31.8% | 8.8% | 6.4% |
| May 2026 | 31.2% | 25.8% | 25.8% | 10.8% | 6.4% |
| Jun 2026 | 38.9% | 25.9% | 20.5% | 9.5% | 5.2% |
| Jul 2026 | 38.9% | 25.9% | 20.5% | 9.5% | 5.2% |
| Aug 2026 | 40% | 26.6% | 21.1% | 8% | 4.3% |
| Sep 2026 | 40.5% | 27% | 21.4% | 6.6% | 4.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.5% | 3.6K | 0% | +0.6 points | |
| 2, held 2nd | 27% | 2.4K | 0% | +0.4 points | |
| 3, held 3rd | 21.4% | 1.9K | 0% | +0.3 points | |
| 4, held 4th | 6.6% | 590 | -18.1% | -1.3 points | |
| 5, held 5th | 4.4% | 390 | 0% | +0.1 points |
1.
SwagUp40.5%
Held 1st. 3.6K estimated branded searches, 0% vs prior month. Share +0.6 points.
2.
Axomo27%
Held 2nd. 2.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
3.
Swag.com21.4%
Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.6%
Held 4th. 590 estimated branded searches, -18.1% vs prior month. Share -1.3 points.
5.
Swagify4.4%
Held 5th. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.
Which brand is most popular in search among company swag platforms worldwide?
5 brands
In September 2026, SwagUp was the most searched among company swag platforms worldwide, with an estimated 3.6K branded searches, 40.5% of all searches for the five we track. Axomo is in 2nd place, 13.5 percentage points behind at 27%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| SwagUp | 36.4% → 40.5% | 40.5%Sep 2026 | 31.2%May 2026 | 1st |
| Axomo | 19.8% → 27% | 27%Sep 2026 | 17.2%Dec 2025 | 2nd |
| Swag.com | 19.8% → 21.4% | 31.8%Apr 2026 | 19.8%Oct 2025 | 3rd |
| Printfection | 13.2% → 6.6% | 14.9%Feb 2026 | 6.6%Sep 2026 | 4th |
| Swagify | 10.7% → 4.4% | 10.7%Oct 2025 | 4.3%Aug 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, SwagUp’s share of searches among company swag platforms worldwide increased from 36.4% to 40.5%.
- Across the 12 months ending September 2026, Axomo’s share of searches among company swag platforms worldwide increased from 19.8% to 27%.
- Across the 12 months ending September 2026, Swag.com’s share of searches among company swag platforms worldwide increased from 19.8% to 21.4%.
- Across the 12 months ending September 2026, Printfection’s share of searches among company swag platforms worldwide decreased from 13.2% to 6.6%.
- Across the 12 months ending September 2026, Swagify’s share of searches among company swag platforms worldwide decreased from 10.7% to 4.4%.
- Across the 12 months ending September 2026, SwagUp’s share of searches among company swag platforms worldwide peaked at 40.5% in September 2026 and was lowest at 31.2% in May 2026.
- Across the 12 months ending September 2026, Axomo’s share of searches among company swag platforms worldwide peaked at 27% in September 2026 and was lowest at 17.2% in December 2025.
- Across the 12 months ending September 2026, Swag.com’s share of searches among company swag platforms worldwide peaked at 31.8% in April 2026 and was lowest at 19.8% in October 2025.
- Across the 12 months ending September 2026, Printfection’s share of searches among company swag platforms worldwide peaked at 14.9% in February 2026 and was lowest at 6.6% in September 2026.
- Across the 12 months ending September 2026, Swagify’s share of searches among company swag platforms worldwide peaked at 10.7% in October 2025 and was lowest at 4.3% in August 2026.
How did search popularity change for company swag platforms worldwide in September 2026?
4 changes
In September 2026, SwagUp gained share of searches among company swag platforms worldwide, from 40% to 40.5%.
In September 2026, Printfection lost share of searches among company swag platforms worldwide, from 8% to 6.6%.
Estimated monthly branded searches for Swagify worldwide fell 70% over 12 measured months, from 1.3K to 390 in September 2026.
Estimated monthly branded searches for Swag.com worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
Compare popularity between leading brands
- SwagUp vs Axomo: compare popularity
- SwagUp vs Swag.com: compare popularity
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- SwagUp vs Swagify: compare popularity
- Axomo vs Swag.com: compare popularity
- Axomo vs Printfection: compare popularity
- Axomo vs Swagify: compare popularity
- Swag.com vs Printfection: compare popularity
- Swag.com vs Swagify: compare popularity
- Printfection vs Swagify: compare popularity
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