Brandwave

How popular isSwagUp?

In September 2026, people searched for SwagUp by name about 3,600 times worldwide, an 18.2% decrease from the previous year. These searches made up 40.5% of all global company swag platform searches, placing SwagUp first out of five platforms. When we asked both ChatGPT and Google AI Overviews about company swag platforms, SwagUp appeared in three of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

SwagUp is the most searched of 5 competitors and the most recommended in AI answers.

  1. SwagUpShare of searches 40.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. AxomoShare of searches 27%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Swag.comShare of searches 21.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations –
  4. PrintfectionShare of searches 6.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. SwagifyShare of searches 4.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top company swag platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SwagUp was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SwagUp is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SwagUp1st
  2. Printfection2nd
  3. Axomo–
  4. Swag.com–
  5. Swagify–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SwagUp3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swag.com2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Printfection2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Axomo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swagify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about company swag platforms

5 answers

  • Asked ChatGPT

    “Which company swag platform should I use?”

    1. 1SwagUp
    2. 2Printfection

  • Asked ChatGPT

    “What are the best company swag platforms?”

    1. 1SwagUp
    2. 2Printfection

  • Asked ChatGPT

    “What's the best swag platform for sending merch to remote employees?”

    1. 1SwagUp

  • Searched Google, AI Overview

    “company swag”

    1. 1Swag.com

  • Searched Google, AI Overview

    “custom swag”

    1. 1Swag.com

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which company swag platforms compete with SwagUp?

SwagUp against company swag platforms worldwide, by month

Share of searches by month for SwagUp, Axomo, Swag.com, Printfection, Swagify. The figures are in the table below the chart.

View monthly share of searches table
MonthSwagUpAxomoSwag.comPrintfectionSwagify
Oct 202536.4%19.8%19.8%13.2%10.7%
Nov 202540.4%17.5%22.1%11.9%8.1%
Dec 202539.9%17.2%21.8%14.5%6.5%
Jan 202638.2%20.8%20.8%13.9%6.3%
Feb 202633.6%22.4%22.4%14.9%6.7%
Mar 202632.1%21.4%25.8%14.3%6.4%
Apr 202631.8%21.2%31.8%8.8%6.4%
May 202631.2%25.8%25.8%10.8%6.4%
Jun 202638.9%25.9%20.5%9.5%5.2%
Jul 202638.9%25.9%20.5%9.5%5.2%
Aug 202640%26.6%21.1%8%4.3%
Sep 202640.5%27%21.4%6.6%4.4%

  1. 1.SwagUp

    40.5%

    Held 1st. 3.6K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Axomo

    27%

    Held 2nd. 2.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Swag.com

    21.4%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Printfection

    6.6%

    Held 4th. 590 estimated branded searches, -18.1% vs prior month. Share -1.3 points.

  5. 5.Swagify

    4.4%

    Held 5th. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between SwagUp and its closest rivals

Every comparison with SwagUp

4 comparisons

How has branded search demand for SwagUp changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SwagUp worldwide fell from 4.4K to 3.6K.
  • Across the 12 months ending September 2026, SwagUp’s share of searches among company swag platforms worldwide increased from 36.4% to 40.5%.
  • Across the 12 months ending September 2026, SwagUp’s share of searches among company swag platforms worldwide peaked at 40.5% in September 2026 and was lowest at 31.2% in May 2026.

How did search popularity change for company swag platforms worldwide in September 2026?

4 changes

  1. In September 2026, SwagUp gained share of searches among company swag platforms worldwide, from 40% to 40.5%.

  2. In September 2026, Printfection lost share of searches among company swag platforms worldwide, from 8% to 6.6%.

  3. Estimated monthly branded searches for Swagify worldwide fell 70% over 12 measured months, from 1.3K to 390 in September 2026.

  4. Estimated monthly branded searches for Swag.com worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are SwagUp’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using SwagUp’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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