Brandwave

Susan Bates vs Tulip:Which is more popular?

In September 2026, Tulip had more branded searches than Susan Bates among crochet hooks brands worldwide. Tulip had about 6,600 branded searches, while Susan Bates had 1,000. Tulip made up 1.9% of all crochet hooks brand searches we track, and Susan Bates accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about crochet hooks brands, Susan Bates appeared in all five answers and Tulip in three. Tulip was mentioned before Susan Bates in three out of five answers.

Among crochet hooks brands worldwide in September 2026

Who do people search for more?

Tulip, about 7 searches for every 1 for Susan Bates

Tulip 6.6K searchesSusan Bates 1K searches

Who does AI mention more?

Susan Bates, mentioned in every answer we collected

Susan Bates in 5 of 5Tulip in 3 of 5

Who does AI recommend more?

Tulip, named ahead of Susan Bates in 3 of 5 answers

Tulip first in 3Susan Bates first in 2

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Top crochet hooks brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Susan Bates appeared in all five answers. Tulip was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tulip was listed before Susan Bates in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clover1st
  2. Susan Bates2nd
  3. Tulip3rd
  4. Boye4th
  5. Addi–
  6. KnitPro–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Susan Bates5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boye4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tulip3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Addi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KnitPro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crochet hooks brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Susan Bates or Tulip more popular in search?

This chart shows how often people search Google for Susan Bates and Tulip by name. Each line represents a brand's share of searches for all six crochet hooks brands we track, month by month, from English-language searches worldwide.

Susan Bates and Tulip among crochet hooks brands worldwide, by month

Share of searches by month for Tulip, Susan Bates. The figures are in the table below the chart.

View monthly share of searches table
MonthAddiBoyeKnitProTulipSusan BatesClover
Oct 202589.8%3%5.4%1.3%0.32%0.21%
Nov 202587.7%2.9%6.5%2.4%0.31%0.24%
Dec 202586.8%3.5%6.4%2.9%0.31%0.21%
Jan 202682.5%5%9.1%2.7%0.44%0.27%
Feb 202686%5.2%6.3%1.9%0.37%0.29%
Mar 202688.5%4.4%5.3%1.3%0.31%0.24%
Apr 202688.2%5.3%4.3%1.6%0.29%0.26%
May 202689.1%4.4%4.4%1.6%0.3%0.26%
Jun 202689.5%4.4%3.6%2%0.26%0.3%
Jul 202688.8%4.4%4.4%1.9%0.29%0.26%
Aug 202687.9%5.3%4.3%1.9%0.29%0.29%
Sep 202684.9%7.6%5.1%1.9%0.28%0.25%

How has the Susan Bates and Tulip comparison changed over the last 12 months?

3 findings
  • Tulip was ahead of Susan Bates in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Susan Bates’ share of searches among crochet hooks brands worldwide moved from 0.32% to 0.28%, and its estimated monthly branded searches moved from 1.3K to 1K.
  • Across the 12 months ending September 2026, Tulip’s share of searches among crochet hooks brands worldwide moved from 1.3% to 1.9%, and its estimated monthly branded searches moved from 5.4K to 6.6K.

How did search popularity change for crochet hooks brands worldwide in September 2026?

2 changes
  1. In September 2026, Susan Bates rose from 6th to 5th among crochet hooks brands worldwide.

  2. Estimated monthly branded searches for Tulip worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Susan Bates’ and Tulip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Susan Bates

1 branded search term

  • susan bates

Tulip

1 branded search term

  • tulip crochet hooks

How the Brand Demand Index is measured

Other head-to-heads among crochet hooks brands

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