Stash vs Twinings:Which is searched more?
In September 2026, Stash had more branded searches than Twinings among tea bag brands worldwide. Stash was estimated to have 175K branded searches compared to Twinings’ 90.5K, and held a 37.4% Share of Search versus Twinings’ 19.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Stash or Twinings?
Compare the tea bag brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stash, Twinings. The figures are in the table below the chart.
View monthly share of search table
| Month | Stash | Twinings | Lipton | Ginger | Pukka | Tetley | Chai | Dilmah |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 19.7% | 16.2% | 13.9% | 5.9% | 4% | 4.9% | 4% |
| Nov 2025 | 31.1% | 19.5% | 16.1% | 13.7% | 5.9% | 3.9% | 5.9% | 3.9% |
| Dec 2025 | 31.7% | 19.7% | 16.2% | 11.3% | 7.2% | 4% | 5.9% | 4% |
| Jan 2026 | 35.5% | 18.1% | 14.9% | 12.2% | 6.7% | 3.6% | 5.4% | 3.6% |
| Feb 2026 | 39.7% | 17.1% | 13.9% | 11.4% | 5.1% | 4.2% | 5.1% | 3.4% |
| Mar 2026 | 35.5% | 18.1% | 14.8% | 12.6% | 5.4% | 4.4% | 5.4% | 3.6% |
| Apr 2026 | 40.7% | 17.3% | 14.1% | 11.6% | 4.2% | 3.5% | 5.2% | 3.5% |
| May 2026 | 36% | 18.4% | 15% | 12.3% | 4.5% | 3.7% | 5.5% | 4.5% |
| Jun 2026 | 37.6% | 19.4% | 15.9% | 10.7% | 3.9% | 3.9% | 4.8% | 3.9% |
| Jul 2026 | 34.4% | 17.8% | 14.6% | 9.8% | 3.6% | 3.6% | 11.9% | 4.4% |
| Aug 2026 | 41.4% | 17.8% | 14.5% | 9.7% | 4.4% | 4.4% | 3.6% | 4.4% |
| Sep 2026 | 37.4% | 19.3% | 15.8% | 10.3% | 4.7% | 4.7% | 3.9% | 3.9% |
How has the Stash and Twinings comparison changed over the last 12 months?
3 findings
- Stash was ahead of Twinings in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Stash’s estimated Share of Search among tea bag brands worldwide moved from 31.4% to 37.4%, and its estimated monthly branded searches held steady at 175K.
- Across the 12 months ending September 2026, Twinings’ estimated Share of Search among tea bag brands worldwide moved from 19.7% to 19.3%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for tea bag brands worldwide in September 2026?
2 changes
In September 2026, Twinings gained estimated Share of Search among tea bag brands worldwide, from 17.8% to 19.3%.
In September 2026, Stash lost estimated Share of Search among tea bag brands worldwide, from 41.4% to 37.4%.
Other head-to-heads among tea bag brands
How each brand is measured
Brandwave collects information about searches that people make online using Stash’s and Twinings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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