Stanley vs WoodRiver:Which is searched more?
In September 2026, Stanley had more branded searches than WoodRiver among jack plane brands worldwide. Stanley had about 49,500 branded searches, while WoodRiver had 1,900. Stanley made up 13.3% of all jack plane brand searches we track, and WoodRiver accounted for 0.51%. These are worldwide searches for English-language branded terms.
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Is Stanley or WoodRiver more popular in search?
Compare the jack plane brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Stanley, WoodRiver. The figures are in the table below the chart.
View monthly share of searches table
| Month | Craftsman | Stanley | Lie-Nielsen | Veritas | Irwin | WoodRiver |
|---|---|---|---|---|---|---|
| Oct 2025 | 76% | 15.3% | 4.6% | 1.5% | 2% | 0.59% |
| Nov 2025 | 73.6% | 18.1% | 4.4% | 1.7% | 1.6% | 0.57% |
| Dec 2025 | 76.6% | 15.4% | 4.6% | 1.5% | 1.4% | 0.48% |
| Jan 2026 | 79.5% | 13.1% | 3.9% | 1.5% | 1.4% | 0.5% |
| Feb 2026 | 84.3% | 9.3% | 3.4% | 0.98% | 1.2% | 0.82% |
| Mar 2026 | 85.4% | 9.4% | 2.8% | 1% | 1% | 0.36% |
| Apr 2026 | 85.2% | 9.4% | 2.8% | 0.93% | 1.3% | 0.44% |
| May 2026 | 85.2% | 9.4% | 2.8% | 0.93% | 1.3% | 0.44% |
| Jun 2026 | 83.7% | 11.3% | 2.8% | 0.91% | 1% | 0.43% |
| Jul 2026 | 83.5% | 11.2% | 2.7% | 1.1% | 1% | 0.43% |
| Aug 2026 | 81.6% | 13.4% | 2.7% | 0.95% | 0.98% | 0.42% |
| Sep 2026 | 80.6% | 13.3% | 3.2% | 1.2% | 1.2% | 0.51% |
How has the Stanley and WoodRiver comparison changed over the last 12 months?
3 findings
- Stanley was ahead of WoodRiver in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Stanley’s share of searches among jack plane brands worldwide moved from 15.3% to 13.3%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, WoodRiver’s share of searches among jack plane brands worldwide moved from 0.59% to 0.51%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for jack plane brands worldwide in September 2026?
0 changes
Neither Stanley nor WoodRiver moved beyond provider rounding among jack plane brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Stanley’s and WoodRiver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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