Sparkle vs Sterling:Which is searched more?
In September 2026, Sparkle had more branded searches than Sterling among jewelry Cleaner software worldwide. Sparkle was estimated to have 201K branded searches compared to Sterling’s 18.1K, and held a 13.6% Share of Search versus Sterling’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Sparkle or Sterling?
Compare the jewelry cleaner teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sparkle, Sterling. The figures are in the table below the chart.
View monthly share of search table
| Month | MINI | Sparkle | Pandora | Sterling | Weiman | Diamond |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.8% | 16.1% | 1.8% | 1.8% | 0.53% | 0.06% |
| Nov 2025 | 78.2% | 15.8% | 3.9% | 1.4% | 0.63% | 0.05% |
| Dec 2025 | 78.5% | 15.8% | 3.9% | 1.2% | 0.64% | 0.04% |
| Jan 2026 | 79.9% | 16.1% | 2.2% | 1.2% | 0.65% | 0.05% |
| Feb 2026 | 80% | 16.1% | 1.8% | 1.5% | 0.65% | 0.05% |
| Mar 2026 | 80.2% | 16.2% | 1.5% | 1.5% | 0.65% | 0.06% |
| Apr 2026 | 80.1% | 16.1% | 1.5% | 1.5% | 0.79% | 0.05% |
| May 2026 | 79.6% | 16.1% | 2.2% | 1.4% | 0.65% | 0.05% |
| Jun 2026 | 82.4% | 13.6% | 1.8% | 1.5% | 0.67% | 0.05% |
| Jul 2026 | 82.7% | 13.6% | 1.8% | 1.2% | 0.55% | 0.05% |
| Aug 2026 | 82.5% | 13.6% | 1.8% | 1.2% | 0.82% | 0.05% |
| Sep 2026 | 82.7% | 13.6% | 1.8% | 1.2% | 0.55% | 0.05% |
How has the Sparkle and Sterling comparison changed over the last 12 months?
3 findings
- Sparkle was ahead of Sterling in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sparkle’s estimated Share of Search among jewelry Cleaner software worldwide moved from 16.1% to 13.6%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, Sterling’s estimated Share of Search among jewelry Cleaner software worldwide moved from 1.8% to 1.2%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for jewelry Cleaner software worldwide in September 2026?
2 changes
Other head-to-heads among jewelry Cleaner software
How each brand is measured
Brandwave collects information about searches that people make online using Sparkle’s and Sterling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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