How popular isSparkle in search?
In September 2026, there were an estimated 10.4K branded searches for Sparkle worldwide which is down 14.8% over the last 12 months. Sparkle holds 6.8% estimated Share of Search among glass cleaners worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Windex48.2%
Zoflora17.6%
Ajax14.5%
Method11.1%
Sparkle6.8%- Glass Plus1.9%
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Which glass cleaners compete with Sparkle?
Share of Search by month for Windex, Zoflora, Ajax, Method, Sparkle. The figures are in the table below the chart.
View monthly share of search table
| Month | Windex | Zoflora | Ajax | Method | Sparkle | Glass Plus |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.9% | 16.2% | 10.8% | 10.4% | 7.3% | 1.4% |
| Nov 2025 | 55.2% | 16.5% | 11% | 9.6% | 6.2% | 1.5% |
| Dec 2025 | 51.9% | 19% | 10.4% | 10% | 7% | 1.7% |
| Jan 2026 | 49.5% | 18.1% | 12.1% | 11.7% | 7% | 1.6% |
| Feb 2026 | 50.8% | 18.6% | 12.4% | 10.6% | 5.9% | 1.6% |
| Mar 2026 | 49.6% | 18.2% | 12.1% | 11.3% | 7% | 1.9% |
| Apr 2026 | 49.7% | 18.2% | 12.1% | 11.1% | 7% | 1.9% |
| May 2026 | 51.6% | 15.5% | 12.6% | 11% | 7.3% | 2% |
| Jun 2026 | 47.3% | 17.3% | 17.3% | 9.3% | 6.8% | 1.9% |
| Jul 2026 | 48.5% | 17.7% | 14.5% | 11.1% | 6.2% | 1.9% |
| Aug 2026 | 46.1% | 16.9% | 16.9% | 10.9% | 7% | 2.2% |
| Sep 2026 | 48.2% | 17.6% | 14.5% | 11.1% | 6.8% | 1.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.2% | 74K | 0% | +2.1 points | |
| 2, moved from 3rd to 2nd | 17.6% | 27.1K | 0% | +0.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 14.5% | 22.2K | -18.1% | -2.4 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 11.1% | 17K | -2.9% | +0.2 points | |
| 5, held 5th | 6.8% | 10.4K | -8% | -0.3 points | |
| 6, held 6th | 1.9% | 2.9K | -19.4% | -0.4 points |
1.
Windex48.2%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share +2.1 points.
2.
Zoflora17.6%
Moved from 3rd to 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +0.8 points.
3.
Ajax14.5%
Moved from 2nd to 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.4 points.
4.
Method11.1%
Held 4th. 17K estimated branded searches, -2.9% vs prior month. Share +0.2 points.
5.
Sparkle6.8%
Held 5th. 10.4K estimated branded searches, -8% vs prior month. Share -0.3 points.
1.9%
Held 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.4 points.
Compare search popularity between Sparkle and its closest rivals
Every comparison with Sparkle
5 comparisons
How has branded search demand for Sparkle changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sparkle worldwide fell from 12.2K to 10.4K.
- Across the 12 months ending September 2026, Sparkle’s estimated Share of Search among glass cleaners worldwide peaked at 7.3% in October 2025 and was lowest at 5.9% in February 2026.
How did search popularity change for glass cleaners worldwide in September 2026?
5 changes
In September 2026, Zoflora overtook Ajax to rank 2nd among glass cleaners worldwide, with 17.6% estimated Share of Search.
In September 2026, Windex gained estimated Share of Search among glass cleaners worldwide, from 46.1% to 48.2%.
In September 2026, Ajax lost estimated Share of Search among glass cleaners worldwide, from 16.9% to 14.5%.
Estimated monthly branded searches for Glass Plus worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
Estimated monthly branded searches for Sparkle worldwide fell 14.8% over 12 measured months, from 12.2K to 10.4K in September 2026.
How is Sparkle measured?
Brandwave collects information about searches that people make online using Sparkle’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- sparkle cleaner
- sparkle glass
- sparkle glass cleaner
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Is Sparkle your brand?
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