Brandwave

SNHU vs University of the People:Which is more popular?

In October 2026, SNHU had more branded searches than University of the People among university online degrees worldwide. SNHU had about 165,000 branded searches, while University of the People had 135,000. SNHU made up 7.6% of all university online degree searches we track, and University of the People accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about university online degrees, SNHU appeared in three of the five answers and University of the People in one. SNHU was mentioned before University of the People in three out of four answers that named either.

Among university online degrees worldwide in October 2026

Who do people search for more?

SNHU, about 22% more searches than University of the People

SNHU 165K searchesUniversity of the People 135K searches

Who does AI mention more?

SNHU, mentioned in 3 of 5 answers, University of the People in 1

SNHU in 3 of 5University of the People in 1 of 5

Who does AI recommend more?

SNHU, named ahead of University of the People in 3 of 4 answers

SNHU first in 3University of the People first in 1

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Top university online degrees in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SNHU was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. University of the People was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. SNHU was listed before University of the People in three out of four answers that named either.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+4 more

See every answer about university online degrees

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is SNHU or University of the People more popular in search?

This chart shows how often people search Google for SNHU and University of the People by name. Each line represents a brand's share of searches for all 14 university online degree brands we track, month by month, from English-language searches worldwide.

SNHU and University of the People among university online degrees worldwide, by month

Share of searches by month for SNHU, University of the People. The figures are in the table below the chart.

View monthly share of searches table
MonthUniversity of PhoenixOpen UniversityWestern Governors UniversitySNHUCapella UniversityUniversity of the PeopleWalden UniversityArden UniversityPurdue GlobalStrayer UniversityArizona State University OnlineUniversity of Florida OnlineCourseraedX
Nov 202522.3%22.3%14.9%8.2%5.5%6.7%6.7%5.5%3%3%1.3%0.4%0.22%0.03%
Dec 202520.2%16.5%20.2%9.1%6%6%7.4%5%4.1%3.3%1.5%0.44%0.21%0.03%
Jan 202622.4%18.3%18.3%10%5.5%5.5%6.7%4.5%3.7%3%1.3%0.49%0.12%0.02%
Feb 202621.9%17.9%17.9%9.8%6.6%5.4%6.6%5.4%3.6%2.9%1.3%0.59%0.13%0.03%
Mar 202624.5%16.4%16.4%9%6%4.9%7.4%6%4%2.7%1.5%0.99%0.12%0.02%
Apr 202625.3%16.9%16.9%9.2%5.1%6.2%6.2%5.1%4.2%2.8%1.5%0.56%0.1%0.02%
May 202624.2%16.2%16.2%8.8%5.9%7.3%7.3%4.8%4%2.7%1.8%0.65%0.11%0.02%
Jun 202626%14.2%17.4%9.5%5.2%7.8%6.4%5.2%3.5%2.9%1.6%0.38%0.08%0.02%
Jul 202624.5%20%16.4%8.9%4.9%6%6%4.9%3.3%3.3%1.5%0.29%0.07%0.02%
Aug 202624.9%16.7%16.7%9.1%6.1%6.1%7.5%4.1%4.1%2.7%1.5%0.37%0.08%0.02%
Sep 202624.4%20%16.3%8.9%4.9%6%6%6%3.3%2.7%1.2%0.29%0.08%0.02%
Oct 202625.4%20.8%13.9%7.6%6.2%6.2%6.2%5.1%3.4%3.4%1.3%0.25%0.12%0.01%

How has branded search for SNHU and University of the People changed worldwide over the last 12 months?

3 findings

How did search popularity change for university online degrees worldwide in October 2026?

2 changes

  1. In October 2026, Capella University overtook Arden University and 2 others to rank 5th among university online degrees worldwide, with 6.2% of the searches.

  2. In October 2026, SNHU lost share of searches among university online degrees worldwide, from 8.9% to 7.6%.

How are SNHU’s and University of the People’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using SNHU’s and University of the People’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SNHU

1 branded search term

  • snhu

University of the People

1 branded search term

  • university of the people

How the Brand Demand Index is measured

Other head-to-heads among university online degrees

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