Brandwave

SmartRecruiters vs Symphony Talent:Which is more popular?

In September 2026, SmartRecruiters had more branded searches than Symphony Talent among recruitment marketing platforms worldwide. SmartRecruiters had about 49,500 branded searches, while Symphony Talent had 1,000. SmartRecruiters made up 28.6% of all recruitment marketing platform searches we track, and Symphony Talent accounted for 0.58%. When we asked ChatGPT and Google AI Overviews about recruitment marketing platforms, Symphony Talent appeared in two of the five answers and SmartRecruiters in none.

Among recruitment marketing platforms worldwide in September 2026

Who do people search for more?

SmartRecruiters, about 50 searches for every 1 for Symphony Talent

SmartRecruiters 49.5K searchesSymphony Talent 1K searches

Who does AI mention more?

Symphony Talent, mentioned in 2 of 5 answers, SmartRecruiters in 0

Symphony Talent in 2 of 5SmartRecruiters in 0 of 5

Who does AI recommend more?

Symphony Talent, the only one of the two named

Symphony Talent first in 2SmartRecruiters never named

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Top recruitment marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Symphony Talent was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SmartRecruiters did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Phenom1st
  2. Beamery2nd
  3. Teamtailor3rd
  4. Joveo4th
  5. Symphony Talent5th
  6. Appcast6th
  7. iCIMS7th
  8. SmartRecruiters–
  9. Clinch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Phenom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Teamtailor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Beamery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Appcast3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iCIMS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joveo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Symphony Talent2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SmartRecruiters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clinch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about recruitment marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is SmartRecruiters or Symphony Talent more popular in search?

This chart shows how often people search Google for SmartRecruiters and Symphony Talent by name. Each line represents a brand's share of searches for all nine recruitment marketing platforms we track, month by month, from English-language searches worldwide.

SmartRecruiters and Symphony Talent among recruitment marketing platforms worldwide, by month

Share of searches by month for SmartRecruiters, Symphony Talent. The figures are in the table below the chart.

View monthly share of searches table
MonthTeamtailorSmartRecruitersiCIMSJoveoAppcastBeamerySymphony TalentPhenomClinch
Oct 202532.2%32.2%26.4%3.5%1.9%2.9%0.47%0.35%<0.01%
Nov 202536.9%30.2%24.7%3.3%1.5%2.7%0.44%0.41%<0.01%
Dec 202532.8%26.8%32.8%2.9%1.6%2.4%0.39%0.38%<0.01%
Jan 202634.6%28.3%28.3%3.8%1.7%2.5%0.41%0.37%0.01%
Feb 202634.7%28.4%28.4%3.8%1.7%2.1%0.51%0.37%0.01%
Mar 202639.5%26.4%26.4%2.9%1.5%2.3%0.47%0.35%<0.01%
Apr 202633.9%27.8%27.8%5.6%1.6%2.5%0.49%0.36%<0.01%
May 202636.7%30%24.5%4%2.2%1.8%0.44%0.39%<0.01%
Jun 202637.2%30.4%24.9%2.7%2.2%1.8%0.36%0.4%<0.01%
Jul 202635%28.7%28.7%2.5%2.1%2.1%0.51%0.46%<0.01%
Aug 202634%27.8%27.8%5.6%2%2%0.49%0.39%<0.01%
Sep 202635%28.6%23.4%8.6%1.7%1.7%0.58%0.39%<0.01%

How has the SmartRecruiters and Symphony Talent comparison changed over the last 12 months?

3 findings

How did search popularity change for recruitment marketing platforms worldwide in September 2026?

2 changes

  1. In September 2026, SmartRecruiters overtook iCIMS to rank 2nd among recruitment marketing platforms worldwide, with 28.6% of the searches.

  2. Estimated monthly branded searches for Symphony Talent worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using SmartRecruiters’ and Symphony Talent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SmartRecruiters

1 branded search term

  • smartrecruiters

Symphony Talent

1 branded search term

  • symphony talent

How the Brand Demand Index is measured

Other head-to-heads among recruitment marketing platforms

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