Smart vs Unicorn:Which is searched more?
In September 2026, Smart had more branded searches than Unicorn among dart Board brands worldwide. Smart was estimated to have 1.8M branded searches compared to Unicorn’s 1.2M, and held a 28.7% Share of Search versus Unicorn’s 19.1%. These are worldwide searches for English-language branded terms.
Follow Smart vs Unicorn and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Smart or Unicorn?
Compare the dart board brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smart, Unicorn. The figures are in the table below the chart.
View monthly share of search table
| Month | Harley-Davidson | Smart | Unicorn | Harrows | Spyder | Jack Daniel's |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.4% | 25.9% | 17.3% | 3.5% | 3.1% | 2.8% |
| Nov 2025 | 42.4% | 28.3% | 18.9% | 3.8% | 3.5% | 3.1% |
| Dec 2025 | 42% | 28.1% | 18.7% | 3.1% | 3.5% | 4.6% |
| Jan 2026 | 42.3% | 28.3% | 18.9% | 3.8% | 3.6% | 3.1% |
| Feb 2026 | 43.4% | 29% | 19.3% | 3.2% | 2.9% | 2.1% |
| Mar 2026 | 47.9% | 26.2% | 17.5% | 3.5% | 2.6% | 2.4% |
| Apr 2026 | 47.9% | 26.2% | 17.5% | 3.5% | 2.5% | 2.4% |
| May 2026 | 47.7% | 26.1% | 17.4% | 3.5% | 3% | 2.3% |
| Jun 2026 | 48.2% | 26.3% | 17.5% | 3.5% | 2.1% | 2.4% |
| Jul 2026 | 47.3% | 25.9% | 17.3% | 4.2% | 2.5% | 2.8% |
| Aug 2026 | 47.9% | 26.2% | 17.5% | 3.5% | 2.5% | 2.4% |
| Sep 2026 | 43% | 28.7% | 19.1% | 3.9% | 2.8% | 2.6% |
How has the Smart and Unicorn comparison changed over the last 12 months?
3 findings
- Smart was ahead of Unicorn in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Smart’s estimated Share of Search among dart Board brands worldwide moved from 25.9% to 28.7%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 12 months ending September 2026, Unicorn’s estimated Share of Search among dart Board brands worldwide moved from 17.3% to 19.1%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for dart Board brands worldwide in September 2026?
2 changes
In September 2026, Smart gained estimated Share of Search among dart Board brands worldwide, from 26.2% to 28.7%.
In September 2026, Unicorn gained estimated Share of Search among dart Board brands worldwide, from 17.5% to 19.1%.
Other head-to-heads among dart Board brands
How each brand is measured
Brandwave collects information about searches that people make online using Smart’s and Unicorn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.