Harley-Davidson vs Smart:Which is searched more?
In September 2026, Harley-Davidson had more branded searches than Smart among dart Board brands worldwide. Harley-Davidson was estimated to have 2.7M branded searches compared to Smart’s 1.8M, and held a 43% Share of Search versus Smart’s 28.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Harley-Davidson or Smart?
Compare the dart board brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harley-Davidson, Smart. The figures are in the table below the chart.
View monthly share of search table
| Month | Harley-Davidson | Smart | Unicorn | Harrows | Spyder | Jack Daniel's |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.4% | 25.9% | 17.3% | 3.5% | 3.1% | 2.8% |
| Nov 2025 | 42.4% | 28.3% | 18.9% | 3.8% | 3.5% | 3.1% |
| Dec 2025 | 42% | 28.1% | 18.7% | 3.1% | 3.5% | 4.6% |
| Jan 2026 | 42.3% | 28.3% | 18.9% | 3.8% | 3.6% | 3.1% |
| Feb 2026 | 43.4% | 29% | 19.3% | 3.2% | 2.9% | 2.1% |
| Mar 2026 | 47.9% | 26.2% | 17.5% | 3.5% | 2.6% | 2.4% |
| Apr 2026 | 47.9% | 26.2% | 17.5% | 3.5% | 2.5% | 2.4% |
| May 2026 | 47.7% | 26.1% | 17.4% | 3.5% | 3% | 2.3% |
| Jun 2026 | 48.2% | 26.3% | 17.5% | 3.5% | 2.1% | 2.4% |
| Jul 2026 | 47.3% | 25.9% | 17.3% | 4.2% | 2.5% | 2.8% |
| Aug 2026 | 47.9% | 26.2% | 17.5% | 3.5% | 2.5% | 2.4% |
| Sep 2026 | 43% | 28.7% | 19.1% | 3.9% | 2.8% | 2.6% |
How has the Harley-Davidson and Smart comparison changed over the last 12 months?
3 findings
- Harley-Davidson was ahead of Smart in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harley-Davidson’s estimated Share of Search among dart Board brands worldwide moved from 47.4% to 43%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 12 months ending September 2026, Smart’s estimated Share of Search among dart Board brands worldwide moved from 25.9% to 28.7%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for dart Board brands worldwide in September 2026?
2 changes
In September 2026, Smart gained estimated Share of Search among dart Board brands worldwide, from 26.2% to 28.7%.
In September 2026, Harley-Davidson lost estimated Share of Search among dart Board brands worldwide, from 47.9% to 43%.
Other head-to-heads among dart Board brands
How each brand is measured
Brandwave collects information about searches that people make online using Harley-Davidson’s and Smart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harley-Davidson
1 branded search term
- harley davidson
Smart
1 branded search term
- smart
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