Smart vs Speedo:Which is searched more?
In September 2026, Smart had more branded searches than Speedo among swim Goggles brands worldwide. Smart was estimated to have 1.8M branded searches compared to Speedo’s 429K, and held a 6.7% Share of Search versus Speedo’s 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Smart or Speedo?
Compare the swim goggles brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smart, Speedo. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Smart | Barracuda | Speedo | TYR |
|---|---|---|---|---|---|
| Oct 2025 | 89.2% | 6.5% | 2.5% | 1.8% | <0.01% |
| Nov 2025 | 92.2% | 4.7% | 1.8% | 1.3% | <0.01% |
| Dec 2025 | 91% | 5.4% | 2% | 1.5% | <0.01% |
| Jan 2026 | 90.5% | 5.7% | 2.1% | 1.6% | <0.01% |
| Feb 2026 | 88.9% | 6.7% | 2.5% | 1.9% | <0.01% |
| Mar 2026 | 90.8% | 5.5% | 2.1% | 1.6% | 0.01% |
| Apr 2026 | 88.5% | 6.6% | 3% | 1.9% | <0.01% |
| May 2026 | 88.2% | 6.6% | 3% | 2.2% | 0.01% |
| Jun 2026 | 88% | 6.6% | 3% | 2.3% | 0.01% |
| Jul 2026 | 88.6% | 5.4% | 3.7% | 2.3% | 0.01% |
| Aug 2026 | 88.1% | 6.5% | 3.6% | 1.9% | 0.01% |
| Sep 2026 | 89.2% | 6.7% | 2.5% | 1.6% | <0.01% |
How has the Smart and Speedo comparison changed over the last 12 months?
3 findings
- Smart was ahead of Speedo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Smart’s estimated Share of Search among swim Goggles brands worldwide moved from 6.5% to 6.7%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 12 months ending September 2026, Speedo’s estimated Share of Search among swim Goggles brands worldwide moved from 1.8% to 1.6%, and its estimated monthly branded searches moved from 511K to 429K.
How did search popularity change for swim Goggles brands worldwide in September 2026?
1 change
Speedo’s estimated Share of Search among swim Goggles brands worldwide has lost ground for 3 months in a row, from 2.3% to 1.6% in September 2026.
Other head-to-heads among swim Goggles brands
How each brand is measured
Brandwave collects information about searches that people make online using Smart’s and Speedo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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