Semrush Local vs Synup:Which is searched more?
In September 2026, Synup had more branded searches than Semrush Local among listing management platforms worldwide. Synup had about 1,900 branded searches, while Semrush Local had 590. Synup made up 2.8% of all listing management platform searches we track, and Semrush Local accounted for 0.87%. These are worldwide searches for English-language branded terms.
Follow Semrush Local vs Synup and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Semrush Local or Synup more popular in search?
Compare the platforms used to manage business listings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Synup, Semrush Local. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yext | BrightLocal | Uberall | Synup | Moz Local | Semrush Local |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 29.5% | 19.7% | 3.2% | 2.6% | 0.78% |
| Nov 2025 | 36.9% | 36.9% | 20.1% | 3.3% | 2.2% | 0.65% |
| Dec 2025 | 36.7% | 36.7% | 20.1% | 3.3% | 2.6% | 0.65% |
| Jan 2026 | 34.9% | 34.9% | 23.3% | 3.7% | 2.4% | 0.76% |
| Feb 2026 | 35.9% | 35.9% | 19.6% | 3.2% | 4.8% | 0.64% |
| Mar 2026 | 32.2% | 39.3% | 21.5% | 2.9% | 3.4% | 0.7% |
| Apr 2026 | 36.7% | 36.7% | 20% | 2.6% | 3.2% | 0.8% |
| May 2026 | 36.4% | 36.4% | 19.9% | 2.6% | 3.9% | 0.79% |
| Jun 2026 | 39.7% | 32.6% | 21.7% | 2.8% | 2.3% | 0.87% |
| Jul 2026 | 39.6% | 32.4% | 21.6% | 2.8% | 2.8% | 0.86% |
| Aug 2026 | 36.7% | 36.7% | 20% | 3.1% | 2.2% | 1.2% |
| Sep 2026 | 40.1% | 32.8% | 21.9% | 2.8% | 1.5% | 0.87% |
How has the Semrush Local and Synup comparison changed over the last 12 months?
3 findings
- Synup was ahead of Semrush Local in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Semrush Local’s share of searches among listing management platforms worldwide moved from 0.78% to 0.87%, and its estimated monthly branded searches moved from 720 to 590.
- Across the 12 months ending September 2026, Synup’s share of searches among listing management platforms worldwide moved from 3.2% to 2.8%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for listing management platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for Synup worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
Estimated monthly branded searches for Semrush Local worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Semrush Local’s and Synup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Semrush Local
1 branded search term
- semrush local
Synup
1 branded search term
- synup
Other head-to-heads among listing management platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.