Schwalbe vs Vittoria:Which is searched more?
In September 2026, Schwalbe and Vittoria were level on Share of Search among bike tyre brands worldwide, with an estimated 110K branded searches each, at 35.4% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Schwalbe or Vittoria?
Compare the bike tyre brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Schwalbe, Vittoria. The figures are in the table below the chart.
View monthly share of search table
| Month | Schwalbe | Vittoria | Maxxis |
|---|---|---|---|
| Oct 2025 | 35.4% | 35.4% | 29.1% |
| Nov 2025 | 31.1% | 37.8% | 31.1% |
| Dec 2025 | 28.7% | 42.6% | 28.7% |
| Jan 2026 | 31.1% | 37.8% | 31.1% |
| Feb 2026 | 33% | 40.1% | 27% |
| Mar 2026 | 40.2% | 32.8% | 27% |
| Apr 2026 | 45.1% | 30.1% | 24.8% |
| May 2026 | 47.1% | 31.7% | 21.2% |
| Jun 2026 | 50.1% | 27.4% | 22.5% |
| Jul 2026 | 50.1% | 27.4% | 22.5% |
| Aug 2026 | 45.1% | 30.1% | 24.8% |
| Sep 2026 | 35.4% | 35.4% | 29.1% |
How has the Schwalbe and Vittoria comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Schwalbe took it in March 2026.
- Across the 12 months ending September 2026, Schwalbe’s estimated Share of Search among bike tyre brands worldwide held steady at 35.4%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Vittoria’s estimated Share of Search among bike tyre brands worldwide held steady at 35.4%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for bike tyre brands worldwide in September 2026?
2 changes
In September 2026, Vittoria gained estimated Share of Search among bike tyre brands worldwide, from 30.1% to 35.4%.
In September 2026, Schwalbe lost estimated Share of Search among bike tyre brands worldwide, from 45.1% to 35.4%.
Other head-to-heads among bike tyre brands
How each brand is measured
Brandwave collects information about searches that people make online using Schwalbe’s and Vittoria’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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