Saucony vs Vionic:Which is more popular?
In September 2026, Saucony had more branded searches than Vionic among walking shoe brands worldwide. Saucony had about 1,900 branded searches, while Vionic had 1,300. Saucony made up 1.7% of all walking shoe brand searches we track, and Vionic accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about walking shoe brands, Saucony appeared in one of the five answers and Vionic in none.
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Top walking shoe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Saucony was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vionic did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
HOKA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Brooks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ASICS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Skechers3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
On2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Saucony1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Merrell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clarks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vionic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about walking shoe brands
5 answers
Asked ChatGPT
“Which walking shoes should I buy?”
Asked ChatGPT
“What are the best walking shoe brands?”
Asked ChatGPT
“What are the best walking shoes for plantar fasciitis?”
Searched Google, AI Overview
“walking shoes”
Searched Google, AI Overview
“best walking shoes”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Saucony or Vionic more popular in search?
This chart shows how often people search Google for Saucony and Vionic by name. Each line represents a brand's share of searches for all 11 walking shoe brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Saucony, Vionic. The figures are in the table below the chart.
View monthly share of searches table
| Month | HOKA | New Balance | Skechers | ASICS | Brooks | Merrell | On | Clarks | Ryka | Saucony | Vionic |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.6% | 20.6% | 16.8% | 9.2% | 11.2% | 9.2% | 5% | 1.8% | 2.7% | 1.8% | 1.2% |
| Nov 2025 | 20.7% | 20.7% | 13.8% | 11.3% | 11.3% | 11.3% | 5% | 1.5% | 2.2% | 1.5% | 0.93% |
| Dec 2025 | 22.8% | 18.6% | 15.2% | 12.4% | 10.2% | 10.2% | 5.5% | 1.3% | 1.6% | 1.3% | 0.9% |
| Jan 2026 | 21% | 21% | 14% | 11.4% | 9.4% | 11.4% | 5.1% | 1.8% | 1.8% | 1.5% | 1.5% |
| Feb 2026 | 19.8% | 19.8% | 13.2% | 13.2% | 10.8% | 10.8% | 4.8% | 2.1% | 2.1% | 1.7% | 1.7% |
| Mar 2026 | 21.5% | 21.5% | 14.4% | 11.7% | 11.7% | 7.9% | 4.3% | 1.9% | 1.9% | 1.9% | 1.3% |
| Apr 2026 | 24.6% | 20.1% | 13.4% | 11% | 11% | 7.3% | 4.9% | 1.8% | 2.7% | 1.8% | 1.4% |
| May 2026 | 22.4% | 18.3% | 14.9% | 10% | 12.2% | 10% | 4.5% | 2% | 2.4% | 2% | 1.3% |
| Jun 2026 | 20.8% | 20.8% | 13.9% | 11.3% | 11.3% | 9.3% | 5.1% | 1.8% | 2.7% | 1.8% | 1.2% |
| Jul 2026 | 18.5% | 22.6% | 15.1% | 12.3% | 10.1% | 8.3% | 5.5% | 1.9% | 2.4% | 1.9% | 1.3% |
| Aug 2026 | 18.1% | 22.1% | 14.7% | 12.1% | 12.1% | 8.1% | 5.4% | 2% | 2.4% | 2% | 1.3% |
| Sep 2026 | 19.7% | 19.7% | 16.1% | 13.1% | 10.7% | 8.8% | 4.8% | 2.1% | 2.1% | 1.7% | 1.2% |
Saucony and Vionic sell other things too, so only their searches that name this product count here, like “saucony walking shoes”.
How has the Saucony and Vionic comparison changed over the last 12 months?
3 findings
- Saucony was ahead of Vionic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Saucony’s share of searches among walking shoe brands worldwide moved from 1.8% to 1.7%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 12 months ending September 2026, Vionic’s share of searches among walking shoe brands worldwide held steady at 1.2%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for walking shoe brands worldwide in September 2026?
0 changes
Neither Saucony nor Vionic moved beyond provider rounding among walking shoe brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Saucony’s and Vionic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among walking shoe brands
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