Saalt vs WUKA:Which is more popular by branded search?
In August 2026, Saalt had more branded searches than WUKA among period underwear brands worldwide. Saalt was estimated to have 40.1K branded searches compared to WUKA’s 27.8K, and held a 9.7% Share of Search versus WUKA’s 6.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Saalt or WUKA?
A curated comparison of brands offering reusable period underwear, measured through worldwide branded search demand. Brand figures can include other apparel and period-care products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Saalt, WUKA. The figures are in the table below the chart.
View monthly share of search table
| Month | Knix | Modibodi | Thinx | Saalt | WUKA | Aisle |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 23.2% | 10.3% | 7.7% | 6.4% | 1.6% |
| Nov 2025 | 55.7% | 21.1% | 9.5% | 6.7% | 5.3% | 1.7% |
| Dec 2025 | 52.3% | 20.5% | 12.3% | 8.9% | 4.5% | 1.4% |
| Jan 2026 | 49% | 20.8% | 15.5% | 7.4% | 5.9% | 1.4% |
| Feb 2026 | 47.2% | 16.4% | 22.5% | 7% | 5.5% | 1.4% |
| Mar 2026 | 52.6% | 15.2% | 16.1% | 8.3% | 6.3% | 1.5% |
| Apr 2026 | 53.6% | 15.3% | 16.5% | 7.9% | 5.3% | 1.4% |
| May 2026 | 44.7% | 22% | 17.7% | 8.4% | 5.6% | 1.6% |
| Jun 2026 | 47% | 22.1% | 16.2% | 8.3% | 5.3% | 1.2% |
| Jul 2026 | 50.4% | 18.9% | 14.8% | 8.8% | 5.8% | 1.3% |
| Aug 2026 | 52.6% | 17.8% | 9.9% | 9.7% | 6.8% | 3.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Saalt and WUKA comparison changed over the last 12 months?
3 findings
- Saalt was ahead of WUKA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Saalt’s estimated Share of Search among period underwear brands worldwide moved from 7.7% to 9.7%, and its estimated monthly branded searches moved from 23.3K to 40.1K.
- Across the 11 months ending August 2026, WUKA’s estimated Share of Search among period underwear brands worldwide moved from 6.4% to 6.8%, and its estimated monthly branded searches moved from 19.4K to 27.8K.
How did search popularity change for period underwear brands worldwide in August 2026?
2 changes
In August 2026, WUKA gained estimated Share of Search among period underwear brands worldwide, from 5.8% to 6.8%.
In August 2026, Saalt gained estimated Share of Search among period underwear brands worldwide, from 8.8% to 9.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Saalt’s and WUKA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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