Brandwave

Rummo vs SunRice:Which is searched more?

In September 2026, Rummo had more branded searches than SunRice among pasta and rice brands worldwide. Rummo had about 49,500 branded searches, while SunRice had 33,100. Rummo made up 7.7% of all pasta and rice brand searches we track, and SunRice accounted for 5.1%. These are worldwide searches for English-language branded terms.

Share of searches among pasta and rice brands worldwide in September 2026Is Rummo or SunRice more popular in search?
Rummo7.7%49.5K searches
vs
SunRice5.1%33.1K searches

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Is Rummo or SunRice more popular in search?

Compare the pasta and rice brands people cook. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Rummo and SunRice among pasta and rice brands worldwide, by month

Share of searches by month for Rummo, SunRice. The figures are in the table below the chart.

View monthly share of searches table
MonthSan RemoBarillaDe CeccoRummoSunRiceLundbergMahatmaNishiki
Oct 202529.1%33.7%20.7%5.6%5.6%1.7%1.7%2%
Nov 202529.9%28.7%21.5%8.6%5.8%1.7%1.7%2.1%
Dec 202534.3%27%20.2%6.6%5.4%2%2%2.4%
Jan 202634.6%27.1%20.3%6.6%5.4%1.6%2%2.4%
Feb 202650.3%22.1%14.7%4.4%3.6%1.3%1.6%2%
Mar 202643.9%23.5%15.6%7%4.7%1.4%1.7%2.1%
Apr 202637.9%24.6%16.4%11%4.9%1.8%1.5%1.8%
May 202638.8%25.2%16.8%9.2%5.1%1.5%1.5%1.8%
Jun 202640.6%21.7%21.1%6.5%5.3%1.3%1.6%1.9%
Jul 202639.2%25.6%17.1%7.7%5.1%1.9%1.5%1.9%
Aug 202638.3%24.9%16.6%7.5%5%4.1%1.8%1.8%
Sep 202632.2%31.2%17.8%7.7%5.1%2.3%1.9%1.9%

How has the Rummo and SunRice comparison changed over the last 12 months?

3 findings
  • Rummo was ahead of SunRice in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Rummo’s share of searches among pasta and rice brands worldwide moved from 5.6% to 7.7%, and its estimated monthly branded searches moved from 33.1K to 49.5K.
  • Across the 12 months ending September 2026, SunRice’s share of searches among pasta and rice brands worldwide moved from 5.6% to 5.1%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for pasta and rice brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Rummo worldwide rose 49.5% over 12 measured months, from 33.1K to 49.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rummo’s and SunRice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rummo

1 branded search term

  • rummo pasta

SunRice

1 branded search term

  • sunrice

How the Brand Demand Index is measured

Other head-to-heads among pasta and rice brands

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