Ruby vs Smith.ai:Which is more popular?
In September 2026, Smith.ai had more branded searches than Ruby among answering services worldwide. Smith.ai had about 5,400 branded searches, while Ruby had 2,030. Smith.ai made up 31.9% of all answering service searches we track, and Ruby accounted for 12%. When we asked ChatGPT and Google AI Overviews about answering services, Ruby and Smith.ai each appeared in three of the five answers. Ruby was mentioned before Smith.ai in two out of three answers.
Who do people search for more?
Smith.ai, about 3 searches for every 1 for Ruby
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Ruby, named ahead of Smith.ai in 2 of 3 answers
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Top answering services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ruby and Smith.ai were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ruby was listed before Smith.ai in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
PATLive1st- Ruby2nd
- Smith.ai3rd
AnswerConnect4th
Abby Connect5th
VoiceNation–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Smith.ai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ruby3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Abby Connect3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PATLive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AnswerConnect2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- VoiceNation0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about answering services
5 answers
Asked ChatGPT
“Which answering service should I use?”
Asked ChatGPT
“What are the best answering services?”
Asked ChatGPT
“What's the best answering service for after hours calls?”
Searched Google, AI Overview
“answering services”
Searched Google, AI Overview
“phone answering service”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Ruby or Smith.ai more popular in search?
This chart shows how often people search Google for Ruby and Smith.ai by name. Each line represents a brand's share of searches for all six answering services we track, month by month, from English-language searches worldwide.
Share of searches by month for Smith.ai, Ruby. The figures are in the table below the chart.
View monthly share of searches table
| Month | AnswerConnect | Smith.ai | Ruby | Abby Connect | PATLive | VoiceNation |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.9% | 36.7% | 14.1% | 7.2% | 10.9% | 1.2% |
| Nov 2025 | 29% | 43.5% | 12.8% | 5.4% | 8.6% | 0.75% |
| Dec 2025 | 28.6% | 42.9% | 14% | 5.3% | 8.5% | 0.74% |
| Jan 2026 | 30.2% | 37.1% | 15% | 6% | 11% | 0.78% |
| Feb 2026 | 31.8% | 39% | 14.5% | 6.3% | 7.7% | 0.82% |
| Mar 2026 | 29.9% | 36.7% | 18.8% | 7.2% | 5.9% | 1.4% |
| Apr 2026 | 33% | 33% | 18.3% | 6.5% | 8% | 1.1% |
| May 2026 | 30.6% | 37.4% | 16.3% | 7.4% | 7.4% | 0.96% |
| Jun 2026 | 32.2% | 39.4% | 12.7% | 7.8% | 6% | 1.9% |
| Jul 2026 | 31.9% | 39% | 12.6% | 7.7% | 7.7% | 1.2% |
| Aug 2026 | 31.3% | 38.3% | 12.4% | 9.3% | 7.5% | 1.2% |
| Sep 2026 | 38.9% | 31.9% | 12% | 9.4% | 5.9% | 1.9% |
How has the Ruby and Smith.ai comparison changed over the last 12 months?
3 findings
- Smith.ai was ahead of Ruby in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ruby’s share of searches among answering services worldwide moved from 14.1% to 12%, and its estimated monthly branded searches moved from 3.1K to 2K.
- Across the 12 months ending September 2026, Smith.ai’s share of searches among answering services worldwide moved from 36.7% to 31.9%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for answering services worldwide in September 2026?
3 changes
In September 2026, AnswerConnect overtook Smith.ai to become the leader among answering services worldwide, with 38.9% of the searches.
In September 2026, Smith.ai lost share of searches among answering services worldwide, from 38.3% to 31.9%.
Ruby’s share of searches among answering services worldwide has lost ground for 3 months in a row, from 12.7% to 12% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Ruby’s and Smith.ai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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