Brandwave

Rome2Rio vs Wikivoyage:Which is searched more?

In September 2026, Rome2Rio had more branded searches than Wikivoyage among travel guide platforms worldwide. Rome2Rio had about 368,000 branded searches, while Wikivoyage had 14,800. Rome2Rio made up 7% of all travel guide platform searches we track, and Wikivoyage accounted for 0.28%. These are worldwide searches for English-language branded terms.

Share of searches among travel guide platforms worldwide in September 2026Is Rome2Rio or Wikivoyage more popular in search?
Rome2Rio7%368K searches
vs
Wikivoyage0.28%14.8K searches

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Is Rome2Rio or Wikivoyage more popular in search?

Compare the platforms people research destinations on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Rome2Rio and Wikivoyage among travel guide platforms worldwide, by month

Share of searches by month for Rome2Rio, Wikivoyage. The figures are in the table below the chart.

View monthly share of searches table
MonthTripadvisorRome2RioTime OutWanderlogLonely PlanetAtlas ObscuraRick StevesWikivoyageCulture Trip
Oct 202577.5%8.5%3.8%3.1%2.6%2.1%2.1%0.28%0.08%
Nov 202577%8.5%3.8%3.1%3.1%2.1%2.1%0.28%0.07%
Dec 202575.5%8.3%4.5%3.7%3%2%2.5%0.33%0.07%
Jan 202676.5%8.4%4.6%3.8%2.5%1.7%2.1%0.34%0.07%
Feb 202677.5%8.5%3.8%3.8%2.6%1.7%1.7%0.34%0.07%
Mar 202672.4%9.7%3.6%5.3%4.4%1.9%2.4%0.21%0.06%
Apr 202674.8%10.1%3.7%4.5%3%1.7%2%0.22%0.07%
May 202680.1%7.2%3.2%3.9%1.8%1.8%1.8%0.24%0.06%
Jun 202681.2%7.3%3.3%3.3%1.5%1.8%1.5%0.2%0.05%
Jul 202680.6%7.3%3.2%3.2%1.8%1.8%1.8%0.24%0.05%
Aug 202680.4%7.2%3.2%4%1.5%1.8%1.8%0.19%0.05%
Sep 202677.8%7%4.7%4.7%2.1%1.7%1.7%0.28%0.06%

How has the Rome2Rio and Wikivoyage comparison changed over the last 12 months?

3 findings
  • Rome2Rio was ahead of Wikivoyage in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Rome2Rio’s share of searches among travel guide platforms worldwide moved from 8.5% to 7%, and its estimated monthly branded searches moved from 450K to 368K.
  • Across the 12 months ending September 2026, Wikivoyage’s share of searches among travel guide platforms worldwide held steady at 0.28%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for travel guide platforms worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Rome2Rio worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rome2Rio’s and Wikivoyage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rome2Rio

1 branded search term

  • rome2rio

Wikivoyage

1 branded search term

  • wikivoyage

How the Brand Demand Index is measured

Other head-to-heads among travel guide platforms

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