Rev vs VITAC:Which is more popular by branded search?
In August 2026, VITAC had more branded searches than Rev among closed captioning services worldwide. VITAC was estimated to have 1M branded searches compared to Rev’s 410K, and held a 70.1% Share of Search versus Rev’s 28.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Rev or VITAC?
Compare the services that caption video. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for VITAC, Rev. The figures are in the table below the chart.
View monthly share of search table
| Month | VITAC | Rev | 3Play Media | Verbit | CaptionMax |
|---|---|---|---|---|---|
| Oct 2025 | 73.1% | 24.8% | 0.89% | 0.32% | 0.89% |
| Nov 2025 | 73.4% | 24.7% | 0.73% | 0.32% | 0.89% |
| Dec 2025 | 73.2% | 25% | 0.72% | 0.32% | 0.72% |
| Jan 2026 | 72.7% | 25.2% | 0.72% | 0.32% | 1.1% |
| Feb 2026 | 69.6% | 28.5% | 0.69% | 0.38% | 0.84% |
| Mar 2026 | 69.8% | 28.6% | 0.69% | 0.38% | 0.57% |
| Apr 2026 | 69.7% | 28.5% | 0.69% | 0.38% | 0.69% |
| May 2026 | 70.1% | 28.6% | 0.57% | 0.38% | 0.38% |
| Jun 2026 | 69.9% | 28.6% | 0.69% | 0.31% | 0.57% |
| Jul 2026 | 66% | 32.4% | 0.79% | 0.43% | 0.43% |
| Aug 2026 | 70.1% | 28.7% | 0.69% | 0.31% | 0.25% |
| Sep 2026 | — | — | — | — | — |
How has the Rev and VITAC comparison changed over the last 12 months?
3 findings
- VITAC was ahead of Rev in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rev’s estimated Share of Search among closed captioning services worldwide moved from 24.8% to 28.7%, and its estimated monthly branded searches moved from 413K to 410K.
- Across the 11 months ending August 2026, VITAC’s estimated Share of Search among closed captioning services worldwide moved from 73.1% to 70.1%, and its estimated monthly branded searches moved from 1.2M to 1M.
How did search popularity change for closed captioning services worldwide in August 2026?
2 changes
In August 2026, VITAC gained estimated Share of Search among closed captioning services worldwide, from 66% to 70.1%.
In August 2026, Rev lost estimated Share of Search among closed captioning services worldwide, from 32.4% to 28.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Rev’s and VITAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.