Reebelo vs Swappa:Which is more popular?
In September 2026, Swappa had more branded searches than Reebelo among refurbished electronics marketplaces worldwide. Swappa had about 301,000 branded searches, while Reebelo had 110,000. Swappa made up 5.3% of all refurbished electronics marketplace searches we track, and Reebelo accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about refurbished electronics marketplaces, Reebelo and Swappa each appeared in two of the five answers. Reebelo was mentioned before Swappa in two out of three answers.
Who do people search for more?
Swappa, about 3 searches for every 1 for Reebelo
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Reebelo, named ahead of Swappa in 2 of 3 answers
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Top refurbished electronics marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Reebelo was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Swappa was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Reebelo was listed before Swappa in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Back Market1st- Reebelo2nd
- Swappa3rd
musicMagpie–- Decluttr–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Back Market4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Swappa2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Reebelo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- musicMagpie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Decluttr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about refurbished electronics marketplaces
5 answers
Asked ChatGPT
“Where should I buy a refurbished phone?”
Asked ChatGPT
“What are the best sites for refurbished electronics?”
Asked ChatGPT
“What's the best place to sell my old phone for cash?”
Searched Google, AI Overview
“refurbished iphone”
Searched Google, AI Overview
“refurbished phones”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Reebelo or Swappa more popular in search?
This chart shows how often people search Google for Reebelo and Swappa by name. Each line represents a brand's share of searches for all five refurbished electronics marketplaces we track, month by month, from English-language searches worldwide.
Share of searches by month for Swappa, Reebelo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Back Market | musicMagpie | Swappa | Reebelo | Decluttr |
|---|---|---|---|---|---|
| Oct 2025 | 88.7% | 4.4% | 4.4% | 2.4% | 0.18% |
| Nov 2025 | 89.5% | 4.4% | 3.6% | 2.4% | 0.12% |
| Dec 2025 | 88.7% | 4.4% | 4.4% | 2.4% | 0.14% |
| Jan 2026 | 87.9% | 4.3% | 5.3% | 2.4% | 0.14% |
| Feb 2026 | 86.6% | 5.2% | 5.2% | 2.9% | 0.14% |
| Mar 2026 | 85.6% | 5.1% | 6.3% | 2.8% | 0.17% |
| Apr 2026 | 87% | 5.2% | 5.2% | 2.3% | 0.17% |
| May 2026 | 86.6% | 5.2% | 5.2% | 2.9% | 0.17% |
| Jun 2026 | 87% | 5.2% | 5.2% | 2.3% | 0.17% |
| Jul 2026 | 87% | 5.2% | 5.2% | 2.3% | 0.14% |
| Aug 2026 | 88.3% | 5.3% | 4.3% | 1.9% | 0.12% |
| Sep 2026 | 87.4% | 5.3% | 5.3% | 1.9% | 0.12% |
How has the Reebelo and Swappa comparison changed over the last 12 months?
3 findings
- Swappa was ahead of Reebelo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Reebelo’s share of searches among refurbished electronics marketplaces worldwide moved from 2.4% to 1.9%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Swappa’s share of searches among refurbished electronics marketplaces worldwide moved from 4.4% to 5.3%, and its estimated monthly branded searches moved from 246K to 301K.
How did search popularity change for refurbished electronics marketplaces worldwide in September 2026?
2 changes
In September 2026, Swappa gained share of searches among refurbished electronics marketplaces worldwide, from 4.3% to 5.3%.
Estimated monthly branded searches for Reebelo worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Reebelo’s and Swappa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among refurbished electronics marketplaces
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