Brandwave

How popular isBack Market?

In September 2026, people searched for Back Market by name about 5 million times worldwide, about the same as the previous year. These searches made up 87.4% of all global refurbished electronics marketplace searches, placing Back Market first out of five marketplaces. When we asked both ChatGPT and Google AI Overviews about refurbished electronics marketplaces, Back Market appeared in four of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Back Market is the most searched of 5 competitors and the most recommended in AI answers.

  1. Back MarketShare of searches 87.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. musicMagpieShare of searches 5.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SwappaShare of searches 5.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. ReebeloShare of searches 1.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. DecluttrShare of searches 0.12%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top refurbished electronics marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Back Market was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Back Market is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Back Market1st
  2. Reebelo2nd
  3. Swappa3rd
  4. musicMagpie–
  5. Decluttr–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Back Market4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Swappa2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reebelo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • musicMagpie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Decluttr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about refurbished electronics marketplaces

5 answers

  • Asked ChatGPT

    “Where should I buy a refurbished phone?”

    1. 1Back Market

  • Asked ChatGPT

    “What are the best sites for refurbished electronics?”

    1. 1Back Market
    2. 2Swappa

  • Asked ChatGPT

    “What's the best place to sell my old phone for cash?”

    1. Searched Google, AI Overview

      “refurbished iphone”

      1. 1Back Market
      2. 2Reebelo
      3. 3Swappa

    2. Searched Google, AI Overview

      “refurbished phones”

      1. 1Back Market
      2. 2Reebelo

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

    Which refurbished electronics marketplaces compete with Back Market?

    Back Market against refurbished electronics marketplaces worldwide, by month

    Share of searches by month for Back Market, musicMagpie, Swappa. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBack MarketmusicMagpieSwappaReebeloDecluttr
    Oct 202588.7%4.4%4.4%2.4%0.18%
    Nov 202589.5%4.4%3.6%2.4%0.12%
    Dec 202588.7%4.4%4.4%2.4%0.14%
    Jan 202687.9%4.3%5.3%2.4%0.14%
    Feb 202686.6%5.2%5.2%2.9%0.14%
    Mar 202685.6%5.1%6.3%2.8%0.17%
    Apr 202687%5.2%5.2%2.3%0.17%
    May 202686.6%5.2%5.2%2.9%0.17%
    Jun 202687%5.2%5.2%2.3%0.17%
    Jul 202687%5.2%5.2%2.3%0.14%
    Aug 202688.3%5.3%4.3%1.9%0.12%
    Sep 202687.4%5.3%5.3%1.9%0.12%

    1. 1.Back Market

      87.4%

      Held 1st. 5M estimated branded searches, 0% vs prior month. Share -0.8 points.

    2. 2.musicMagpie

      5.3%

      Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -0.1 points.

    3. 3.Swappa

      5.3%

      Held 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +0.9 points.

    4. 4.Reebelo

      1.9%

      Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

    5. 5.Decluttr

      0.12%

      Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Back Market and its closest rivals

    Every comparison with Back Market

    4 comparisons

    How has branded search demand for Back Market changed worldwide over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Back Market worldwide held steady at 5M.
    • Across the 12 months ending September 2026, Back Market’s share of searches among refurbished electronics marketplaces worldwide decreased from 88.7% to 87.4%.
    • Across the 12 months ending September 2026, Back Market’s share of searches among refurbished electronics marketplaces worldwide peaked at 89.5% in November 2025 and was lowest at 85.6% in March 2026.

    How did search popularity change for refurbished electronics marketplaces worldwide in September 2026?

    5 changes

    1. In September 2026, Swappa gained share of searches among refurbished electronics marketplaces worldwide, from 4.3% to 5.3%.

    2. In September 2026, Back Market lost share of searches among refurbished electronics marketplaces worldwide, from 88.3% to 87.4%.

    3. Estimated monthly branded searches for musicMagpie worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.

    4. Estimated monthly branded searches for Decluttr worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

    5. Estimated monthly branded searches for Reebelo worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

    How are Back Market’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Back Market’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • back market
    • backmarket

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    How the Brand Demand Index is measured

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