Brandwave

Back Market vs Swappa:Which is more popular?

In September 2026, Back Market had more branded searches than Swappa among refurbished electronics marketplaces worldwide. Back Market had about 5 million branded searches, while Swappa had 301,000. Back Market made up 87.4% of all refurbished electronics marketplace searches we track, and Swappa accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about refurbished electronics marketplaces, Back Market appeared in four of the five answers and Swappa in two. Back Market was mentioned before Swappa in every answer.

Among refurbished electronics marketplaces worldwide in September 2026

Who do people search for more?

Back Market, about 17 searches for every 1 for Swappa

Back Market 5M searchesSwappa 301K searches

Who does AI mention more?

Back Market, mentioned in 4 of 5 answers, Swappa in 2

Back Market in 4 of 5Swappa in 2 of 5

Who does AI recommend more?

Back Market, named ahead of Swappa in every answer

Back Market first in 3Swappa never first

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Top refurbished electronics marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Back Market was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Swappa was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Back Market was listed before Swappa in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Back Market1st
  2. Reebelo2nd
  3. Swappa3rd
  4. musicMagpie–
  5. Decluttr–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Back Market4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Swappa2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reebelo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • musicMagpie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Decluttr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about refurbished electronics marketplaces

5 answers

  • Asked ChatGPT

    “Where should I buy a refurbished phone?”

    1. 1Back Market

  • Asked ChatGPT

    “What are the best sites for refurbished electronics?”

    1. 1Back Market
    2. 2Swappa

  • Asked ChatGPT

    “What's the best place to sell my old phone for cash?”

    1. Searched Google, AI Overview

      “refurbished iphone”

      1. 1Back Market
      2. 2Reebelo
      3. 3Swappa

    2. Searched Google, AI Overview

      “refurbished phones”

      1. 1Back Market
      2. 2Reebelo

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

    Is Back Market or Swappa more popular in search?

    This chart shows how often people search Google for Back Market and Swappa by name. Each line represents a brand's share of searches for all five refurbished electronics marketplaces we track, month by month, from English-language searches worldwide.

    Back Market and Swappa among refurbished electronics marketplaces worldwide, by month

    Share of searches by month for Back Market, Swappa. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBack MarketmusicMagpieSwappaReebeloDecluttr
    Oct 202588.7%4.4%4.4%2.4%0.18%
    Nov 202589.5%4.4%3.6%2.4%0.12%
    Dec 202588.7%4.4%4.4%2.4%0.14%
    Jan 202687.9%4.3%5.3%2.4%0.14%
    Feb 202686.6%5.2%5.2%2.9%0.14%
    Mar 202685.6%5.1%6.3%2.8%0.17%
    Apr 202687%5.2%5.2%2.3%0.17%
    May 202686.6%5.2%5.2%2.9%0.17%
    Jun 202687%5.2%5.2%2.3%0.17%
    Jul 202687%5.2%5.2%2.3%0.14%
    Aug 202688.3%5.3%4.3%1.9%0.12%
    Sep 202687.4%5.3%5.3%1.9%0.12%

    How has the Back Market and Swappa comparison changed over the last 12 months?

    3 findings

    How did search popularity change for refurbished electronics marketplaces worldwide in September 2026?

    2 changes

    1. In September 2026, Swappa gained share of searches among refurbished electronics marketplaces worldwide, from 4.3% to 5.3%.

    2. In September 2026, Back Market lost share of searches among refurbished electronics marketplaces worldwide, from 88.3% to 87.4%.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Back Market’s and Swappa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Back Market

    2 branded search terms

    • back market
    • backmarket

    Swappa

    1 branded search term

    • swappa

    How the Brand Demand Index is measured

    Other head-to-heads among refurbished electronics marketplaces

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